Digital Marketing
August 12, 2022 | By Webandcrafts
Traditional Marketing vs Digital Marketing - Which one's Better and Why?
No matter how big or small your business is, or what goods or services you sell, it is important to market your products. Marketing is nothing but using different methods to promote your goods and services known to the public in such a way as to i...
September 21, 2021 | By Webandcrafts
The History and Evolution of Digital Marketing Over the Years
How Successful is Digital Marketing? Today, the opportunities available in digital marketing are endless; nobody wants to lose out on those opportunities as they have the potential to drive business growth. With nearly a billion regular social med...
March 26, 2021 | By Webandcrafts
Google Analytics GA4 - What’s New?
A major upgrade in the UI of your favourite digital marketing tool can sometimes be a bummer. But then, there's always tons of new features to look out for, especially when it’s from Google. The new Google Analytics GA4 has brought multiple changes...
June 26, 2020 | By Webandcrafts
How to Leverage Facebook Marketing to Boost E-commerce Sales?
Running an e-commerce store in 2020 is not an easy task. The competition among online retailers is so high that you must always come up with something unique to stay on top. With the rise of technology and social media, even consumer behaviour has cha...
October 07, 2020 | By Webandcrafts
Google My Business Optimisation: Tips to Increase Local Traffic
Have you ever wondered how beneficial it can be for your business to get displayed in front of millions of people searching for a product or service you have got to offer? Well, it is quite possible by making use of Google My Business. Google My Business...
December 20, 2019 | By Webandcrafts
Hot E-commerce Trends to Watch Out for in 2020
1979 was the year when the idea of online shopping first came into existence. Michael Aldrich, an English inventor, innovator and entrepreneur, was the first to invent online shopping. Amazon was one of the first companies to enter into the world of e-commerce back ...
October 08, 2019 | By Webandcrafts
How crucial Google Ads can be for your business growth?
Google Ads launched in 2000 during the initial phase of google as a company only had just 350 advertisers. Today more than 1 million advertisers make use of Google Ads to increase their revenue since the benefits of Google Ads are very high. In 2000, 20 mil...
September 03, 2019 | By Webandcrafts
Top 22 Free SEO Tools to help you improve your workflow (Experimented and Verified)
The number of websites seems to be endless nowadays, and it is somewhat impossible to gain good traffic for your website unless you are using relevant SEO tools. From premium to free versions, you can find a huge number of SEO tools in the market. ...
August 02, 2019 | By Webandcrafts
Increase the conversion rate of your e-commerce website with these 13 simple tips
The logical process of generating business through an e-commerce website goes in a clockwise direction; the customer visits the site, adds the desired products to the cart, and then proceed to the payment procedures. It seems to be a conventional meth...