Traditional Marketing vs Digital Marketing - Which one is Better

August 12, 2022 | By Webandcrafts

Traditional Marketing vs Digital Marketing - Which one's Better and Why?

No matter how big or small your business is, or what goods or services you sell, it is important to market your products. Marketing is nothing but using different methods to promote your goods and services known to the public in such a way as to i...

Recent Blogs

Website Architecture Design - Tips on How to Improve Your Site Structuring

August 25, 2021 | By Webandcrafts

Website Architecture Design Guide: Tips to Improve Your Site Structuring

You know the feeling you get when you go to a new place, and feel completely lost because there are no proper signboards anywhere? Well, if your website architecture design is poor - it is haphazard and cluttered, that’s exactly how visitors are...

Read more

Impact of e-commerce on Business - Advantages and Disadvantages

August 23, 2021 | By Webandcrafts

The Impact of eCommerce on Society and Business - Advantages and Disadvantages

The most telling impact of eCommerce on business probably has been the ease of business continuity in the face of a global pandemic that has otherwise led to the closure of several businesses, regardless of size or industry. Thanks to the convenience off...

Read more

Scope of eCommerce - The Future of Online Shopping in India

July 20, 2021 | By Webandcrafts

Scope of eCommerce: The Future of Online Shopping in India

Before we launch into the future and scope of eCommerce in India, let us first understand what is e-commerce. To put it simply, electronic commerce refers to the purchase and sale of goods online or via the internet. Sellers make websites where they display images of their products with price and description. Shoppers wh...

Read more

website redesign

June 15, 2021 | By Webandcrafts

Why Redesign a Website? How to Know When It's Time to Revamp?

The world of commerce is scaling up at an exponential rate. The only way to stay in the game is by continuous innovation and being open and updated to the latest trends. A website is an online entity where people can shop, find information & book...

Read more

March 26, 2021 | By Webandcrafts

Google Analytics GA4 - What’s New?

A major upgrade in the UI of your favourite digital marketing tool can sometimes be a bummer. But then, there's always tons of new features to look out for, especially when it’s from Google. The new Google Analytics GA4 has brought multiple changes...

Read more

Facebook marketing

June 26, 2020 | By Webandcrafts

How to Leverage Facebook Marketing to Boost E-commerce Sales?

Running an e-commerce store in 2020 is not an easy task. The competition among online retailers is so high that you must always come up with something unique to stay on top. With the rise of technology and social media, even consumer behaviour has cha...

Read more

Google My Business Optimization

October 07, 2020 | By Webandcrafts

Google My Business Optimisation: Tips to Increase Local Traffic

Have you ever wondered how beneficial it can be for your business to get displayed in front of millions of people searching for a product or service you have got to offer? Well, it is quite possible by making use of Google My Business. Google My Business...

Read more

WordPress Plugin

April 07, 2020 | By Webandcrafts

Best WordPress E-commerce Plugins for your Online Store in 2020

You might have heard of a very popular website builder that powers over 1/3rd of the top 10 million sites. Wordpress began its journey in the year 2003 as a powerful blogging platform. At present, Wordpress is the most popular CMS platform available online an...

Read more

User experience

February 20, 2020 | By Webandcrafts

SEO+UX: Secret Formula for Better Website Ranking

The growing usage of online tools and websites has opened doors to a new method of digital marketing called Search Engine Optimization. The expectations of online users have changed a lot over the years. A few years back, people never considered or di...

Read more