Unicoin’s Journey Towards an Intuitive Crypto Platform
Unicoin Digital Capital Exchange, the leading cryptocurrency exchange, wanted to ensure an efficient digital capital exchange and live trading experience with access to the world of crypto trading through the new website. WAC collaborated with Unicoin to fulfil the vision of improving the usability, security, and performance of crypto transactions through an integrated website.
Language
Next.js / Headless / PHP
Timescale
12 Week
Launch Date
August 2022
System
WordPress
Context
Decentralised Crypto Exchange for Secure Crypto Transactions
The client wanted an interactive platform that could help the business enhance credibility in the dynamic marketplace by making crypto trading easier. They focused on building a best-to-go platform with responsive design for seamless global crypto transactions. We realised that the client required a real-time, secure, and simple website to incorporate all the technological advancements while facilitating live crypto trading.
Goal
Visualising Uninterrupted & Seamless Crypto Trading
The key emphasis of the website was on facilitating the ease of cryptocurrency investments. We worked on the website to enable crypto currency exchanges and buying and selling of crypto coins, which included bitcoin, litecoin, ethereum, and bitcoin cash. The prime objective was to have a detailed and comprehensive website while incorporating legal information. Unicoin envisaged the crypto platform to make login, crypto transfer, and UNIQ token purchases quick, transparent, and highly secure.
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Challenge
Recognising the Need for an Experience-Driven Website Design
Rethinking and enhancing the crypto wallet user experience was the key concern the business discussed with our team. With a decentralised exchange wallet that focuses on managing transactions securely, the client wanted to ensure that entering the web-dependent world of crypto transactions remained robust and convenient.
Process
Our Way of Embracing Smoother Real-Time Transactions
Through a holistic approach, our team has leveraged the ability to make crypto transfers secure and fast, which has made the withdrawals and deposits the most efficient. We have strived to make the interface friendly and interactive while managing an easy-to-understand platform that strictly adheres to industry-standard authentication. We ensured that the integrated website support made it easy for the customers to view and analyse the market pricing, buy the digital tokens, and exchange crypto coins with the security feature to authenticate the transactions.
Technology
Catalysing Crypto Adoption with Modern Technology
We have adopted integrated technology with NextJS in the frontend and headless WordPress technology in the backend for the website's development. Through the advanced technology, we implemented integrated support to ensure a hassle-free coin exchanging solution. Powered by the best website development technology, our platform also offers powerful security for every transaction. Additionally, the weekly newsletter releases from our backend have also helped the client increase business outreach.
Increase in conversions in the first month after the redesign.
Users were satisfied with the new website.
Impact
Responsive Web Design with Efficient Data Transfer
The final outcome was an easy-to-use, high-performing, and feature-rich website that triggered the user experience through global crypto outreach for brand growth. The solution gave birth to a great-to-go platform with top-notch security measures enabling easy crypto token trading. Through the secure data transfer network and the robust architecture, our website helped the client offer opportunities to customers for easy trading and investing, which is an essential solution for crypto exchange operations.
