Experience design, also known as XD, is a multidisciplinary approach that focuses on creating meaningful and engaging experiences for users across various platforms and touchpoints. It involves understanding user needs, behaviors, and motivations to design products, services, or environments that deliver exceptional user experiences.

Experience design focuses on creating a holistic and meaningful user experience by considering all aspects of a user's interaction with a product or service, including emotions, context, and overall satisfaction. UI design, on the other hand, specifically deals with the visual and interactive elements of a user interface, aiming to make it intuitive, aesthetically pleasing, and easy to use. While UI design is a part of experience design, the latter encompasses a broader scope that extends beyond just the interface to encompass the entire user journey and touchpoints.

Some common methods used in experience design include user research, personas, journey mapping, prototyping, usability testing, co-creation workshops, service blueprints, A/B testing, iterative design, and emotional design.