Marketing Executive

vector icon of suitcase4+ Years of experiencevector icon of clockFull Timevector icon of locationThrissur


Join Webandcrafts as a Marketing Executive and be at the forefront of our brand strategy. You'll shape our market presence, craft compelling content, and lead digital campaigns. We're looking for a dynamic individual with a passion for tech, B2B marketing, and staying ahead of industry trends.

      1. Strategic Planning:
  • Develop and execute comprehensive marketing strategies aligned with company objectives.
  • Collaborate with cross-functional teams to ensure marketing initiatives complement overall business goals.

    2. Content Creation:
  • Generate compelling content for various platforms, including website, social media, and promotional materials.
  • Ensure content is consistent with brand messaging and resonates with target audiences.

    3. Digital Marketing:
  • Manage and optimise digital marketing campaigns, including SEO, SEM, and social media advertising.
  • Stay updated on industry trends and implement innovative digital marketing approaches.

    4. Event Management:
  • Plan and coordinate participation in industry events, conferences, and webinars.
  • Represent the company professionally and build relationships with potential clients and partners.

    5. Market Research:
  • Conduct market research to identify trends, competitor activities, and opportunities for growth.
  • Analyse data to make informed decisions and adjustments to marketing strategies.

    6. Lead Generation:
  • Implement lead generation strategies to attract and convert potential clients.
  • Collaborate with the sales team to ensure a seamless transition from lead to customer.

    7. Brand Management:
  • Safeguard and enhance the company's brand image through consistent messaging and visual identity.
  • Monitor online and offline channels to maintain a positive brand reputation.
      1. Educational Background:
  • Bachelor's degree in Marketing, Business, or a related field.

    2. Experience:
  • Proven experience in marketing, preferably in the IT services industry.
  • Familiarity with B2B marketing and lead generation.

    3. Skills:
  • Strong written and verbal communication skills.
  • Proficient in digital marketing tools and platforms.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.

    4. Team Collaboration:
  • Ability to work collaboratively with cross-functional teams.
  • Strong interpersonal skills and the ability to build relationships.

    5. Adaptability:
  • Comfortable working in a dynamic and fast-paced environment.
  • Ability to adapt to evolving industry trends and technologies.
Join the team

Thank you for your keen interest in becoming a part of Webandcrafts. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.