Marketing Executive
0 - 2 Years of experienceFull TimeThrissur
About
Join Webandcrafts as a Marketing Executive and be at the forefront of our brand strategy. You'll shape our market presence, craft compelling content, and lead digital campaigns. We're looking for a dynamic individual with a passion for tech, B2B marketing, and staying ahead of industry trends.
Responsibilities
1. Strategic Planning:
- Develop and execute comprehensive marketing strategies aligned with company objectives.
- Collaborate with cross-functional teams to ensure marketing initiatives complement overall business goals.
2. Content Creation: - Generate compelling content for various platforms, including website, social media, and promotional materials.
- Ensure content is consistent with brand messaging and resonates with target audiences.
3. Digital Marketing: - Manage and optimise digital marketing campaigns, including SEO, SEM, and social media advertising.
- Stay updated on industry trends and implement innovative digital marketing approaches.
4. Event Management: - Plan and coordinate participation in industry events, conferences, and webinars.
- Represent the company professionally and build relationships with potential clients and partners.
5. Market Research: - Conduct market research to identify trends, competitor activities, and opportunities for growth.
- Analyse data to make informed decisions and adjustments to marketing strategies.
6. Lead Generation: - Implement lead generation strategies to attract and convert potential clients.
- Collaborate with the sales team to ensure a seamless transition from lead to customer.
7. Brand Management: - Safeguard and enhance the company's brand image through consistent messaging and visual identity.
- Monitor online and offline channels to maintain a positive brand reputation.
Requirements
1. Educational Background:
- Bachelor's degree in Marketing, Business, or a related field.
2. Experience: - Proven experience in marketing, preferably in the IT services industry.
- Familiarity with B2B marketing and lead generation.
3. Skills: - Strong written and verbal communication skills.
- Proficient in digital marketing tools and platforms.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
4. Team Collaboration: - Ability to work collaboratively with cross-functional teams.
- Strong interpersonal skills and the ability to build relationships.
5. Adaptability: - Comfortable working in a dynamic and fast-paced environment.
- Ability to adapt to evolving industry trends and technologies.
Join the team
Thank you for your keen interest in becoming a part of Webandcrafts. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.