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    Marketing Manager

    vector icon of suitcase6+ yearsvector icon of clockOn-Sitevector icon of locationKoratty

    About

    A Marketing Manager is responsible for driving the organization’s growth by developing and executing strategic marketing initiatives aligned with business and sales objectives. This role focuses on building strong market positioning, generating qualified leads, and enhancing brand visibility across domestic and international markets.

    Responsibilities
    • Marketing Strategy & Planning: Define and execute the marketing roadmap aligned with organizational goals and sales targets.
    • Position the company effectively in domestic and international markets.
    • Identify new market opportunities, competitor movements, and emerging tech trends.
    • Sales Enablement & Collaboration: Partner with the sales team to align on GTM (Go-To-Market) strategies, ICP (Ideal Customer Profile), and messaging.
    • Develop high-converting sales collateral, pitch decks, case studies, and client communications.
    • Support account-based marketing (ABM) initiatives to nurture enterprise leads.
    • Demand Generation & Lead Nurturing: Lead integrated campaigns across digital, email, events, and performance marketing to generate qualified leads.
    • Own and optimize the marketing funnel — from awareness to conversion.
    • Leverage automation tools to manage and track campaign performance and lead nurturing.
    • Branding & Content Leadership: Build a consistent brand identity across all platforms and touchpoints.
    • Oversee creation of engaging content — blogs, videos, whitepapers, and social media.
    • Champion storytelling that connects emotionally with target audiences and differentiates the brand.
    • Oversee SEO/SEM, website performance, social media, and paid campaigns.
    • Use analytics to track KPIs such as CAC, MQLs, conversion rates, and campaign ROI.
    • Continuously improve campaign performance using insights and A/B testing.
    • Team & Budget Management.
    • Build and lead a high-performing marketing team.
    • Manage marketing budgets with a strong focus on cost-efficiency and measurable impact.
    • Drive internal marketing to build a strong employer brand in alignment with HR.
    Requirements
    • 6+ years of progressive experience in marketing within IT services or SaaS.
    • Proven success in lead generation, sales alignment, and digital marketing.
    • Strong experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Zoho).
    • Exceptional communication and stakeholder management skills.
    • Creative mindset with data-driven decision-making ability.
    • Understanding of agile marketing and modern tech stacks is a plus.
    • A strategic brain with an execution mindset.
    • The ability to connect cross-functional dots — sales, marketing, delivery.
    • Passion for technology and innovation.
    • Leadership presence and entrepreneurial thinking.
    Join the team

    Thank you for your keen interest in becoming a part of Webandcrafts. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.