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    Marketing Manager

    vector icon of suitcase6+ Years of experiencevector icon of clockFull Time

    Responsibilities
          1. Marketing Strategy & Planning: 
     
    • Define and execute the marketing roadmap aligned with organizational goals and sales targets.
    • Position the company effectively in domestic and international markets.
    • Identify new market opportunities, competitor movements, and emerging tech trends.

      2. Sales Enablement & Collaboration:
    • Partner with the sales team to align on GTM (Go-To-Market) strategies, ICP (Ideal Customer Profile), and messaging.
    • Develop high-converting sales collateral, pitch decks, case studies, and client communications.
    • Support account-based marketing (ABM) initiatives to nurture enterprise leads.

      3. Demand Generation & Lead Nurturing:
    • Lead integrated campaigns across digital, email, events, and performance marketing to generate qualified leads.
    • Own and optimize the marketing funnel — from awareness to conversion.
    • Leverage automation tools to manage and track campaign performance and lead nurturing.

      4. Branding & Content Leadership:
    • Build a consistent brand identity across all platforms and touchpoints.
    • Oversee creation of engaging content — blogs, videos, whitepapers, and social media.
    • Champion storytelling that connects emotionally with target audiences and differentiates the brand.


      5. Digital Marketing & Analytics
    • Oversee SEO/SEM, website performance, social media, and paid campaigns.
    • Use analytics to track KPIs such as CAC, MQLs, conversion rates, and campaign ROI.
    • Continuously improve campaign performance using insights and A/B testing.


      6. Team & Budget Management:
    • Build and lead a high-performing marketing team.
    • Manage marketing budgets with a strong focus on cost-efficiency and measurable impact.
    • Drive internal marketing to build a strong employer brand in alignment with HR.
    Requirements
    • 6+ years of progressive experience in marketing within IT services or SaaS.
       
    • Proven success in lead generation, sales alignment, and digital marketing.
       
    • Strong experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Zoho).
       
    • Exceptional communication and stakeholder management skills.
       
    • Creative mindset with data-driven decision-making ability.
       
    • Understanding of agile marketing and modern tech stacks is a plus.
       
    • A strategic brain with an execution mindset.
       
    • The ability to connect cross-functional dots — sales, marketing, delivery.
       
    • Passion for technology and innovation.
       
    • Leadership presence and entrepreneurial thinking.
    Join the team

    Thank you for your keen interest in becoming a part of Webandcrafts. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.