9000+
Monthly Organic Traffic
300%
Increased Conversions
Two years of progress in 10 months: A remarkable journey to accelerated growth
Lana Life Care is a leading provider of skilled and compassionate home health care services in the UAE and offers a wide range of services like physiotherapy, doctor on call, IV therapy etc. WAC helped Lana Life Care expand their business through digital marketing by developing and implementing a comprehensive strategy that included SEO, PPC, social media, and content marketing. As a result, Lana Life Care experienced a significant increase in website traffic, leads, and sales.
Service provided
SEO + SMM + PM
Region
Dubai | Sharjah
As we serve UAE healthcare hospitality clients, Webandcrafts' expertise in digital marketing, SEO, and more has propelled our progress. We look forward to a lasting partnership as we expand in the GCC region.
Strategy
From Brand Introduction to Lead Conversion - Unveiling Our Success Story
Our comprehensive brand strategy was meticulously designed for a successful market entry, emphasizing brand awareness and traction. We initiated strategic campaigns with a laser focus on brand exposure, effectively reaching our target audience. Leveraging Google Ads, we generated leads and boosted website conversions, optimizing the sales funnel for enhanced lead conversion rates. In tandem, our hiring campaigns were tailored to match the influx of leads generated, ensuring resources aligned with our growing brand presence. This holistic approach not only introduced our brand to the market but also facilitated its rapid growth and resonance among our intended audience.
Challenges
Triumphing Over Challenges in Brand Building and Online Marketing
Launching Lana Life Care posed significant challenges as a player in the competitive market with absolutely no brand recognition. With all campaigns exclusively online due to the absence of offline marketing resources, we had to contend with a surge of job seekers and spam users during the initial phase. Furthermore, our website's performance left much to be desired in the early stages. Operating on a shoestring budget as a budding brand added to the complexity, exacerbated by seasonal market limitations. To top it off, we faced fierce competition from established players. Yet, we persevered, turning obstacles into stepping stones on our journey to success.
Activities carried out
Success is the culmination of breaking down major goals into manageable, incremental steps. By tackling tasks methodically, we steadily progressed towards our ultimate objectives, ensuring consistent advancement. The below activities ensured the laying of a strong digital marketing foundation:
Search Engine Optimisation
Social Media Management
Performance Marketing
Analytics Implementation
Lead Generation Campaign
Landing Page Development
Performance Marketing
Mastering the Art of Performance Marketing: From Market Insights to Service Expansion
- Understanding the market and audience segments
- Research on the competitors and the market potential
- Website Audit and tracking implementations
- Setting up Accounts on Google Analytics, Google My Business, Social Media Platforms etc
- Segmentation of the services into multiple campaigns, experimenting all available platforms with a budget for first 3-6 months and scale up platforms and campaigns based on the performance
- Allocate more budgets based on the profitable services to generate more revenue
- Regular follow up with the client on the lead count, quality and optimize the campaigns on a daily basis
Through the optimisation of campaigns, we worked on driving brand awareness and scaling conversion rates.
The goal-based campaigns witnessed an increase in the number of bookings
Search Engine Optimisation
The Incredible SEO Journey: From Scratch to Page One Domination
- Identified technical issues, indexed pages, and eliminated low-value or unwanted URLs to streamline site structure.
- Analysed top-ranking competitors to understand their SEO activities, keyword strategy, and visibility benchmarks.
- Segregated website pages based on traffic potential and optimized them for relevance and discoverability.
- Performed in-depth research to find high-volume, intent-driven keywords and content gaps compared to competitors.
- Implemented structured data, fixed on-page elements, and resolved critical performance issues to boost search visibility.
- Updated page content to align with the target audience's needs and developed a content plan for organic and referral growth.
- Built high-quality backlinks and executed strong off-page strategies to improve domain authority and rankings.
- Continuously tracked Google Analytics and search console data and aligned with the client through regular strategy reviews and updates.
We worked on a comprehensive SEO plan of action to ace the SERP rankings.
Our SEO experts brought the client’s expectations to the desired search results in a short time.
Visual Communication Strategy
Our visual strategy for Lana was rooted in thoughtful planning and meticulous alignment with the brand’s identity. We began by conceptualizing the overall look and feel, starting with hand-drawn sketches that allowed us to explore layout ideas, font pairings, and colour palettes that resonate with Lana’s ethos. Every visual decision, from typography to design elements, was made with strict adherence to Lana’s brand guidelines.
These early explorations served as the foundation for a comprehensive design framework, guiding the transition from rough concepts to cohesive, high-impact visuals. This deliberate, layered approach ensured that each design asset not only looked refined but also communicated, consistently, and meaningfully across all platforms.
Key Results
As a result of our SEO, Lana Life Care's organic SERP ranking for several business service keywords stood among the top 1 - 5 positions, causing a significant increase in website traffic, leads, and conversions.
The Performance Marketing campaigns generated momentum and increased brand awareness, leading to a surge in enquiries while the employee strength grew from 0 to 38 within 10 months as opposed to the predicted 24-month period. They now stand amongst the most popular home health care service providers in Dubai.
Accelerated Business Growth
By combining data-driven strategy, sharp targeting, and compelling platform content, we achieved 2 years’ worth of growth in just 10 months. Continuous optimisation and cohesive storytelling scaled reach, deepened engagement, and boosted conversions exponentially.
SEO Wins
Through strategic content and smart link-building, we achieved Page 1 rankings for key high-intent terms, boosting organic visibility and positioning the brand as a trusted home healthcare provider.
Diversified Paid Ads Strategy
Starting with home nursing and physiotherapy, our paid ads strategy quickly expanded to cover diverse healthcare services. With precise targeting and platform diversification, we engaged the right audience, increased visibility, and drove quality conversions.
