Webandcrafts
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    Content Development Team Lead

    vector icon of suitcase7+ yearsvector icon of clockOn-Sitevector icon of locationKoratty

    About

    Webandcrafts is looking for a passionate and strategic Content Development Team Lead to head our client-facing content operations within the Digital Marketing team. The ideal candidate will bring strong leadership, deep content marketing knowledge, and a collaborative mindset to lead a high-performing team of writers. You will be responsible for delivering engaging, goal-driven content across multiple formats for a global clientele while ensuring alignment with SEO, Social Media, Performance Marketing, UI/UX, and Product Development teams.

    Responsibilities
    • Leadership & Team Development: Lead and mentor a team of content writers, supporting their growth in creativity, ownership, and performance.
    • Delegate tasks, manage workloads, and drive team productivity while maintaining high-quality standards.
    • Foster a collaborative, feedback-driven environment that encourages innovation and learning.
    • Cross-Functional Collaboration: Act as the primary content liaison across departments and with external clients.
    • Work closely with SEO, Performance Marketing, Social Media, UI/UX, Design, iOS, and Android teams to deliver integrated, high-impact content.
    • Represent the content team in project briefings, strategic discussions, and review sessions to ensure alignment with business objectives.
    • Client-Focused Content Delivery: Manage a wide range of content deliverables—websites, brochures, leaflets, mobile applications, and more.
    • Translate client briefs into actionable content strategies tailored to platforms, user journeys, and industries.
    • Ensure all outputs meet brand guidelines, timelines, and client expectations.
    • Content Strategy & Execution: Develop and implement data-informed content strategies aligned with marketing goals, SEO, and audience behavior.
    • Stay ahead of industry trends, emerging formats, and international content strategies.
    • Conduct competitive and market research, with support from internal teams, to shape relevant and distinctive content.
    • Quality Control & Optimization: Oversee the creation of SEO-optimized, brand-consistent content across all formats- blogs, websites, landing pages, product descriptions, etc.
    • Review and refine content before delivery, ensuring accuracy, clarity, and cultural relevance.
    • Track content performance and recommend strategic improvements based on data insights.
    Requirements
    • Master’s degree in English, Journalism, Communications, Marketing, or a related field.
    • Minimum of 7 years of experience in content development, content marketing, or digital communications.
    • Proven experience in leading and mentoring content teams in fast-paced, multi-project environments.
    • Strong understanding of SEO, content lifecycle management, and international content strategy.
    • Excellent writing, editing, and research skills with keen attention to detail.
    • Familiarity with CMS platforms and content tools (e.g., WordPress, SEMrush, SurferSEO).
    • Strong interpersonal, leadership, and stakeholder communication skills.
    • Ability to manage content performance reporting and adapt strategies accordingly.
    Join the team

    Thank you for your keen interest in becoming a part of Webandcrafts. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.