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    Junior Data Analyst

    vector icon of suitcase3+ Years of experiencevector icon of clockFull Timevector icon of locationThrissur

    About

    We are looking for a skilled Digital Marketing Data Analyst to join our marketing team. The ideal candidate will have a strong analytical background and be responsible for analyzing digital marketing data to help inform and optimize our marketing strategies. This role requires a deep understanding of digital marketing metrics, excellent analytical skills, and the ability to translate data into actionable insights.

    Responsibilities
          1. Data Analysis: 
     
    • Analyze digital marketing data from various channels (e.g., website, social media, email campaigns, PPC) to measure performance.
    • Identify trends, patterns, and insights to inform marketing strategies.

      2. Reporting:
    • Create and maintain regular reports and dashboards to track key performance indicators (KPIs).
    • Present findings and recommendations to stakeholders in a clear and concise manner.

      3. Optimization:
    • Work with the marketing team to optimize campaigns based on data-driven insights.
    • Conduct A/B testing and other experiments to improve marketing performance.

      4. Tool Management:
    • Utilize and manage digital analytics tools (e.g., Google Analytics, SEMrush, HubSpot, Clarity, etc.)
    • Ensure accurate tracking and reporting across all digital channels.

      5. Collaboration:
    • Collaborate with marketing, sales, and product teams to align data analysis with business goals.
    • Provide data support for ad hoc marketing projects and initiatives.
    Requirements
    • Bachelor’s degree in Marketing, Data Science, Statistics, Business, or a related field.
    • Proficiency in digital marketing analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
    • Strong analytical skills with experience in data analysis and interpretation.
    • Proficiency in Excel and familiarity with data visualization tools (e.g., Tableau, Power BI).
    • Basic understanding of SEO, SEM, PPC, and social media marketing.
    • Excellent communication and presentation skills.
    • 1-2 years of experience in digital marketing analysis or a related field.
    • Experience with web analytics, conversion rate optimization, and campaign performance tracking.
    • Experience with SQL, Python, or R for data analysis.
    • Knowledge of marketing automation tools (e.g., HubSpot, Marketo).
    • Understanding of attribution models and customer journey mapping.
    • Detail-oriented with a passion for data and analytics.
    • Ability to work independently and manage multiple projects simultaneously.
    • Strong problem-solving skills and a proactive attitude.
    • Team player with a collaborative approach to work.
    Join the team

    Thank you for your keen interest in becoming a part of Webandcrafts. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.