Performance Marketing Executive
0 - 1 years
On-Site
koratty
About
Webandcrafts is a leading digital solutions provider, offering cutting-edge services in software development, Digital Marketing, Branding, and Experience Design. We help brands build a strong digital presence with innovative technology solutions.
Responsibilities
- Assist in planning, executing, and optimizing performance marketing campaigns across digital platforms.
- Support paid advertising campaigns on platforms such as Google Ads and Meta Ads.
- Monitor campaign performance and prepare regular performance reports.
- Conduct keyword research, audience research, and competitor analysis.
- Assist in budget tracking and campaign optimization activities.
- Collaborate with internal teams to support lead generation and brand awareness initiatives.
- Analyze campaign metrics and provide insights for performance improvement.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Requirements
- 0–1 year of experience in Performance Marketing or Digital Marketing.
- Basic knowledge of Google Ads, Meta Ads, and digital marketing concepts.
- Understanding of audience targeting and campaign optimization techniques.
- Familiarity with analytics tools such as Google Analytics is an added advantage.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a fast-paced environment.
- Qualification: MBA / BBA / B.Tech / M.Tech or equivalent.
Join the team
Thank you for your keen interest in becoming a part of Webandcrafts. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.