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    Senior SEO Analyst

    vector icon of suitcase5 - 10 Years of experiencevector icon of clockFull Timevector icon of locationThrissur

    Responsibilities
    • Construct, deploy, and manage advanced SEO strategies with a specialized focus on the
      unique challenges and opportunities within the e-commerce and SaaS sectors.
    • Perform sophisticated keyword research, competitive analysis, and market trends
      monitoring that directly inform content strategies and technical SEO undertakings.
    • Forge strong partnerships with key departmental leaders including marketing, sales,
      product development, and technical teams to ensure integrated and cohesive SEO
      initiatives.
    • Lead the oversight of site audits, content optimization, backlink analysis, and
      implementation of complex technical SEO elements tailored to both e-commerce and
      SaaS platforms.
    • Provide visionary leadership and direction to the SEO team, fostering a culture of
      excellence, accountability, and continuous improvement to meet and surpass SEO
      performance targets.
    • Synthesize SEO data and insights into compelling narratives for executive reporting,
      articulating the strategic impact and ROI of SEO investments to senior stakeholders.
    • Actively monitor algorithmic changes and advancements in SEO tools and
      methodologies, translating these into actionable strategies to secure a competitive
      advantage.
    • Champion the ongoing education of the SEO team, ensuring mastery of the latest SEO
      techniques, especially those pertinent to e-commerce and SaaS.
    Requirements
    • 2-5 years of professional experience in SEO strategy and execution, with demonstrable
      success in the e-commerce and SaaS sectors.
    • Mastery of SEO best practices and a proven track record of driving growth in SERP
      rankings, traffic, and conversions, especially for high-competition keywords.
    • Deep working knowledge of industry-leading SEO and analytics tools (e.g., Google
      Analytics, SEMrush, MOZ, Ahrefs, and Google Search Console).
    • Exceptional analytical skills with the ability to harness metrics and insights for strategic
      decision-making and performance optimization.
    • Inspirational leadership and mentorship abilities, with a history of scaling SEO teams and
      empowering professionals to achieve their full potential.
    • Outstanding communication skills, with the prowess to engage and influence at the
      executive level as well as across all functional areas of the organization.
    • A bachelor's or master’s degree in Marketing, Business, Information Technology, or a
      related field, with preference given to candidates holding additional certifications in SEO,
      digital marketing, or e-commerce.
    • A rich portfolio of successful SEO campaigns within the e-commerce and SaaS
      industries, specifically showcasing achievements in competitive markets.
    • Expert understanding of conversion rate optimization (CRO) techniques and the ability to
      integrate CRO seamlessly with SEO strategies for e-commerce and SaaS businesses.
    • Distinguished thought leadership in the SEO community, potentially including published
      articles, speaking engagements, or active participation in industry forums and events.
    Join the team

    Thank you for your keen interest in becoming a part of Webandcrafts. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.