Senior Social Media Strategist

vector icon of suitcase5 - 10 yearsvector icon of clockOn-Sitevector icon of locationKoratty

About

We are looking for a creative and results-driven Senior Social Media Strategist to lead our social media initiatives. The ideal candidate should have strong experience in strategy planning, content direction, and performance analysis to drive brand growth and engagement.

Responsibilities
  • Develop and execute comprehensive social media strategies to drive brand awareness and engagement.
  • Lead and manage the social media team, overseeing channel management and communications.
  • Develop and maintain an integrated content calendar for social media and cross-channel campaigns.
  • Curate and produce high-quality content for social media platforms, blogs, PR articles, emailers, etc., fostering audience interaction and loyalty.
  • Drive the planning and execution of digital marketing campaigns to generate leads and conversions.
  • Analyze campaign performance metrics and utilize insights to optimize strategies and tactics.
  • Lead strategic planning sessions to identify growth opportunities and innovative approaches.
  • Collaborate closely with cross-functional teams, including SEO, to enhance overall digital marketing efforts.
Requirements
  • Bachelor's or master's degree in marketing, communications, or a related field.
  • 5-10 years of progressive experience in digital marketing and social media management.
  • Advanced proficiency in MS Excel, Word, and PowerPoint.
  • Extensive expertise in tools such as Google Ads, Google Analytics, and social media management platforms.
  • Strong analytical skills, creative thinking, and strategic abilities.
  • Proficiency in HTML/CSS is desirable.
  • Exceptional written and verbal communication skills, with a focus on content creation and storytelling.
  • Proven leadership and team management skills, with the ability to thrive in a fast-paced environment.
Join the team

Thank you for your keen interest in becoming a part of Webandcrafts. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.