Senior Social Media Strategist

vector icon of suitcase5 - 10 Years of experiencevector icon of clockFull Timevector icon of locationThrissur

Responsibilities
  • Develop and execute comprehensive social media strategies to drive brand awareness and
    engagement.
  • Lead and manage the social media team, overseeing channel management and
    communications.
  • Develop and maintain an integrated content calendar for social media and cross-channel
    campaigns.
  • Curate and produce high-quality content for social media platforms, blogs, PR articles,
    emailers, etc., fostering audience interaction and loyalty.
  • Drive the planning and execution of digital marketing campaigns to generate leads and
    conversions.
  • Analyze campaign performance metrics and utilize insights to optimize strategies and
    tactics.
  • Lead strategic planning sessions to identify growth opportunities and innovative
    approaches.
  • Collaborate closely with cross-functional teams, including SEO, to enhance overall
    digital marketing efforts.
Requirements
  • Bachelor's or master's degree in marketing, communications, or a related field.
  • 5-10 years of progressive experience in digital marketing and social media management.
  • Advanced proficiency in MS Excel, Word, and PowerPoint.
  • Extensive expertise in tools such as Google Ads, Google Analytics, and social media
    management platforms.
  • Strong analytical skills, creative thinking, and strategic abilities.
  • Proficiency in HTML/CSS is desirable.
  • Exceptional written and verbal communication skills, with a focus on content creation
    and storytelling.
  • Proven leadership and team management skills, with the ability to thrive in a fast-paced
    environment.
Join the team

Thank you for your keen interest in becoming a part of Webandcrafts. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.