Luxury
Elegant
Majestic
Grandeur
Asset Homes Case study
40%
Reduced Ad spend
300X
ROAS Achieved
55%
Increased Lead Quality
Transforming Kerala's Leading Builder: A Digital Marketing Success Story
We executed a robust digital strategy, enhancing the Search Engine Results Page (SERP) visibility and enhanced lead quality through Performance Marketing. This involved a meticulous analysis of existing campaigns to eliminate inefficiencies and optimize them for peak performance. Streamlining efforts, we reduced duplicate campaigns and fine-tuned daily spending to maintain full control over our overall marketing budget. Through strategic optimization and a focus on quality, we not only achieved improved SERP visibility but also delivered higher-quality leads, setting the stage for continued success in our digital endeavors.
Service provided
SEO + PM
Region
India
Challenges
Transforming Challenges into Conversions: The Revamp
Addressing a crucial pain point, we tackled the issue of diminishing conversions stemming from declining lead quality, a factor contributing to an overall drop in sales. The challenges we confronted were substantial, marked by unstructured past campaigns, a drain on budget due to keyword and campaign replication, disappointing conversion rates, and an influx of low-quality leads on the website's landing page. In the face of these obstacles, our mission was clear: to strategize, optimize, and revitalize the digital landscape for Asset Homes, forging a path toward enhanced lead quality and increased marketing efficiency.
Search Engine Optimization
Cracking the Code towards an Optimized Website
- Website audit to find out issues on the website.
- Identifying the business competitors and the top players in the SERP.
- Analysing the activities performed by the competitors.
- Segregated the pages according to the search visibility and traffic potential.
- Performed detailed keyword research to identify the right intent.
- Targeted high-volume keywords to bring relevant traffic.
- Performed on-page optimization to fix the missing elements as well as technical SEO errors to improve website performance.
- Analysing the search visibility with respect to the indexed pages and removing unwanted pages.
- Implemented missing technical factors like structured data schema for rich snippets that enhance search visibility.
- Identified the keywords and content gap with the competitor websites.
- Updated content on the segregated pages to target the right audience.
- Performed strong off-page strategies to improve SEO ranking and domain authority.
- Developed a content marketing strategy to drive more organic as well as referral traffic by creating more topical awareness.
- Regularly monitored the website analytics and search console for making further improvements.
- Conducted regular meetings with the client to review the work performed and achievements.
Performance Marketing
Our WAC-tical Approach to Paid Advertising
We implemented a comprehensive 360° performance marketing strategy personalized to Asset Homes’ evolving goals. Our journey began with an in-depth understanding of the brand, its competitors, and both online and offline market activities. We collaborated closely with branches of Asset Homes to gather real-time insights on lead quality, unit availability, and customer behavior, ensuring our campaigns were grounded in actual market demand.
A complete audit of the website and landing pages helped us enhance user experience and boost lead conversion. We also introduced advanced lead filtering layers to ensure that only the most relevant and qualified leads entered the funnel. Leveraging analytics and tracking tools, we refined audience segmentation, identified the right platforms and keywords, and structured campaigns with smart budget allocation, balancing both brand visibility and branch-level priorities.
Ongoing optimizations were made based on real-time feedback, seasonal shifts, and competitor moves. Weekly marketing reviews and monthly leadership meetings kept the strategy agile, aligned, and consistently performance-driven.
Execution
Basic Campaign Structure
The basic structure followed was designed to include all campaign objectives offered by both Meta and Facebook
Digital Campaign Strategy
We have developed two distinct sets of campaign strategies, one tailored for individual branches and the other designed to enhance the overall brand.
300X
ROAS Achieved
40%
Ad spend reduced
Key Results
WAC has transformed the digital face of Caribou with an exclusive premium mobile app solution. The app not only helped the client increase orders but also made a remarkable impression on the users with its design, appeal, convenience, and overall experience.
Sustained Growth in Monthly Bookings
Asset Homes experienced a steady increase in average monthly bookings, reflecting the impact of targeted content strategies and digital outreach efforts. Strategic targeting ensured that campaigns reached the right audience: homebuyers actively seeking premium living spaces. From landing pages to lead nurturing, every step was designed to turn interest into high-value bookings and maximize ROI.
Boost in Digital Booking Revenue
Optimized digital touchpoints and strategic funnel improvements led to a notable growth in overall online booking revenue for Asset Homes. From landing pages to lead nurturing, every step was aligned to enhance user experience and drive conversion, resulting in higher-value bookings and stronger ROI.
Surge in High-Quality Website Traffic
A complete website revamp paired with sharp SEO strategies and targeted paid campaigns led to a dramatic increase in high-quality traffic for Asset Homes. Increased user sessions, longer time-on-page, and improved search rankings all contributed to greater brand awareness and a wider top-of-the-funnel digital presence.
Conclusion
WAC’s strategic collaboration with Asset Homes empowered the brand to strengthen its online visibility and drive measurable business results. Through meticulous SEO strategies, a 360-degree performance marketing approach, and continuous campaign refinement, we helped the brand establish stronger online authority and achieve higher lead efficiency. By aligning creativity, technology, and data intelligence, we transformed Asset Homes’ digital ecosystem into a consistent growth engine, driving long-term growth. The partnership redefined Asset Homes’ digital marketing success, turning every digital interaction into meaningful conversions.
Asset Homes is a pioneer in Kerala’s real estate landscape, celebrated for its unwavering commitment to timely delivery, transparency, and responsible building. With over 100 projects across 15 cities and 6,000+ happy homeowners, the brand melds innovation with integrity to craft future-ready living spaces. Award-winning and purpose-driven, Asset Homes continues to redefine urban living by crafting not just homes but also enduring lifestyle experiences.