Services Provided
From Bricks to Clicks for the Remarkable Evolution of an E-commerce Empire
LuLu International, one of the well-known conglomerates, approached us for the revamp of their online hypermarket app's user interface. Their objective was to launch the hypermarket app with a fresh look and novel perspective for their customers in India. By engaging our expert UI/UX researchers, business analysts, UI designers and developers, we designed a promising, interactive and informative layout for the users to navigate and buy products hassle-free.
Language
iOS / Android
Timescale
20 Week
Launch Date
July 2021
Context
Reimagining the Realm of E-commerce with Easy In-App Purchases
Understanding the scope of services LuLu offers to customers worldwide, our team focused on developing a one-app solution with the following categories enabling shopping for— grocery, fresh food, mobile, electronics, lifestyle, home, and living. We developed the first eCommerce mobile application in 7 months and subsequently for seven GCC countries in another 7-8 months.
Tagged as one of the highest-rated shopping apps in both Play Store and App Store.
Successful app downloads backed by the user experience and effortless shopping.
Goal
Seamless and Swift Product Delivery with Trusted App Development
Finding time to visit multiple shops to purchase various products would be cumbersome. LuLu wanted a one-touch app to make all your shopping needs as easy as pie. Our strategies were entrusted with the goal of considering building a seamless and time-saving solution to make delightful options with an eCommerce app. The key concern was to offer access to the products, place orders online, and get them delivered on time for a smooth shopping experience.
I must say it has been a great journey so far for LuLu group working with Webandcrafts. We love to work with WAC for a long time to come.
Challenges
Roadmap Towards Realising the Need for a Unified Shopping App
While designing the app, the major challenge was to make the navigation simple in addition to the regular features like categories, shopping carts, search bars, checkout menus, etc. Another concern was incorporating all the features while attracting more people with all the UI/UX considerations the client had suggested.
App Flow
How the Transformation of Apps Has Taken Rise
Creating a digitally interactive experience while remaining user-friendly was the key approach to the app's design. The app was made simple with a focus on free doorstep delivery based on the client's requirements. The app invokes user profile creation and features geographical location customisation. Following the creation of custom profiles, it also gives users access to the various categories, carts, offers, and top deals.
LuLu Online
Lulu International App
Game-changing Purchase Experience with LuLu International App
Lulu International App
Game-changing Purchase Experience with LuLu International App
Enjoy the Real Shopping Experience
Process
Development Strategy for an Engaging and Customer-Centric Mobile Application
At WAC, our team adopts powerful mobile app development with all the essential features that surpass quality metric standards. We engage in planning the design and the strategies to develop the e-commerce mobile app. The design and development team manages to scale performance by building highly-performing apps. We were also involved in mobile app testing to detect and fix quality issues, which helped the app go live to get the business on track.
Key Features
Refined Way to Make Product Searches Simple
We have made the product search super-easy with multiple options that show the way to buy the product. Using the virtual assistant voice search option helps users easily locate their preferred products in the app. The Barcode product search option lets customers find the product in the store by scanning the product barcode with the mobile app.
Add to Cart
Move Products Quickly to Your Cart
Find the products you wish to buy and quickly add them to your cart. Keep all your favourite products in the cart and shop for them all at once.
Pick Your Way to Checkout
Know the multiple ways to proceed with the checkout for your favourite products to enjoy hassle-free shopping:
Pick Your Way to Checkout
Know the multiple ways to proceed with the checkout for your favourite products to enjoy hassle-free shopping:
Pick Your Way to Checkout
Know the multiple ways to proceed with the checkout for your favourite products to enjoy hassle-free shopping:
Move Products Quickly to Your Cart
Find the products you wish to buy and quickly add them to your cart. Keep all your favourite products in the cart and shop for them all at once.
Pick Your Way to Checkout
Know the multiple ways to proceed with the checkout for your favourite products to enjoy hassle-free shopping:
Technology
Building E-commerce Apps with Innovation & Technical Expertise
We have adopted native mobile app development technology to offer responsive app solutions for Android and iOS mobile devices. Our experts consider the scalability and usability of applications to ensure that the app fulfils the shopping needs of the users. Through highly performing, scalable, and customisable app development, we help your eCommerce storefronts grow business with a superior user experience.
Impact
The Best-Ever Mobile App to Transform the Style of Shopping
After the development of the mobile app, the client witnessed a surge in sales that hit approximately $6 million. GCC apps also witnessed a similar impact within a 6 to 8 months span. Our experts have also suggested features the eCommerce business could incorporate into the app. Our core suggestions included ‘profile-based product listing’, which involves understanding user preferences. We have also recommended earning rewards or loyalty points and using them to make online and offline purchases.
