Marketing Intelligence & Strategy

Transform data into a competitive advantage through advanced analytics and strategic foresight that drives solid business outcomes.

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What We Do: The Power of Strategic Intelligence

Your marketing generates massive amounts of data every day, but raw numbers alone won't drive strategic growth. Our approach transforms scattered information from campaigns, analytics, and market research into clear intelligence that reveals your most profitable opportunities. We use advanced data integration, competitive analysis, and predictive modeling that adapts as your business evolves. With WAC, your marketing decisions become more precise and your market position grows stronger as your business expands.

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More Than a Service: Your Competitive Marketing Advantage

60%

faster reporting makes marketing efficient with modern trackers and simplified data management.

$10.32B

is the estimated value of the global Marketing Analytics Services market.

$452M

market for competitive intelligence tools in 2024, projected to hit USD 1.49B by 2034.

Core Services

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Data & Analytics

Empowering businesses with data-driven insights through our comprehensive analytics services

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Marketing Automation

Automating quests that manage repetitive marketing activities within a short span of time

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Competitive Intelligence Services

Uncover competitor strategies and market positioning through comprehensive analysis that reveals winning tactics, budget allocations, and strategic opportunities for market leadership.

What We Offer

Strategic Insights

Gain a sharper view of your market through deep analysis and strategic guidance, helping you make the right decisions that overcome the competition.

Complete Market Overview

Integrate comprehensive data from your channels, competitor activities, and market trends to deliver complete market insights for strategic planning and decision-making.

Advanced Market Research

Uncover hidden competitor strategies and audience patterns through comprehensive research that reveals key insights, market opportunities, and actionable recommendations for market leadership.

Turning Strategy Into Real Outcomes

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Driving D2C FMCG Growth with Data-Driven Strategy

  • Achieved Consistent MoM Sales Growth
  • Delivered ROAS Above Industry Avg. (2–3)
  • Boosted Marketplace & Offline Sales via Digital
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Driving Local Store Footfall with Precision

  • Rapid increase in sales, beating competitors
  • 151% MTD target achieved
  • ROAS doubled in a month (3.54 to 7)
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Maximising Conversions with Automated Precision

  • 2.5M Users Managed, 762K Known Profiles
  • 2,475 Automated Campaigns across Email, SMS, WhatsApp & Webpush
  • 103 Smart Journeys incl. Cart, Wishlist & Birthday Automation
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Our Process

 We analyze your business goals and competitive landscape while implementing and auditing analytics systems, ensuring accurate tracking and data integrity. 
 Our channel planning process analyzes every customer touchpoint to identify optimization opportunities and develop strategic budget reallocation recommendations for enhanced performance.
Our continuous testing process implements systematic optimization frameworks that enhance performance while minimizing risk and maximizing insights for strategic improvements.
Our comprehensive data collection from your channels and competitors generates custom reports and dashboards featuring clear, actionable insights and strategic recommendations.
Our refinement process involves implementing targeted changes and continuous optimization based on insights to strengthen your competitive market position.

Tools We Master

Platforms and integrations to setup, finetune and scale the campaigns

 google analytics
Google tag manager
Firebase
Apps flyer
Meta ads
Google ads
Snapchat ads
Linkedin ads
Tiktok ads
criteo
taboola
twitter
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Business Impact & Tangible Benefits

Spend less and improve your ads to get better results while ensuring your marketing matches your main business goals.

Improve Campaign ROI

Achieve greater returns through analytics-based optimization across top-converting channels for proven outcomes.

Reduce Spend Waste

Eliminate underperforming campaigns and audiences while investing more in profitable channels that generate real business results.

Boost Lead Quality

Attract premium customers through refined targeting, messaging, and channel selection based on market research insights.

Align with Business KPIs

Ensure your marketing directly increases sales, so every dollar you spend helps beat your key KPIs and business goals.

Case Studies

Insights

Difference Between Customer & Consumer

Blog9 mins read

Customer vs Consumer: What's the Difference?

How to Get More Views on Instagram Reels

Blog12 mins read

How to Increase Views on Instagram Reels in 2025 – Proven Viral Hacks

Email Writing -  Format and Samples

Blog8 mins read

Email Writing Format: How to Write an Email Effectively (Tips and Examples)

Ready to take the lead in your Industry?