Marketing Automation

Be Maestro in Successful Campaigns With Our Marketing Automation

Webandcrafts offers a multitude of possibilities for businesses to streamline their marketing efforts. By mining advanced technologies and tools, Webandcrafts enables your company to automate repetitive tasks, target specific customer segments, and personalise their messaging at scale. The future of marketing automation holds tremendous potential with advancements in artificial intelligence, machine learning, and data analytics. Webandcrafts promises enhanced customer engagement, predictive insight, and an optimised marketing strategy, ultimately driving revenue growth and fostering lasting customer relationships. Marketing has never been easier without Webandcrafts!

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Features

We adopt a rapid and reliable approach with the best Marketing Automation services for organisations to achieve their business goals. Eager to know what our expertise can contribute to your business? Here we go!

Automate engagement workflows

Tailor automated messages to match customer personas and their buying stage. React instantly to customer actions in real time.

Higher Conversion

Timing and targeting matter in sealing the deal. Deliver messages according to user interaction and behaviour for maximum impact.

Personalization at Scale

Let us assist in creating effective workflows and triggers for diverse micro-segments, considering their interests, past activity, and live interactions at every touchpoint.

Efficient Spend

Empowering marketers with reusable email templates, template editors, landing page builders, optimized forms, etc., enables timely campaign creation and deployment autonomously.

Accurate Reporting

Gain precise insights into your lead sources and adjust your expenditures accordingly for optimized results.

Our Process

Marketing Automation Roadmap

The initial step in marketing automation is developing a comprehensive roadmap that outlines objectives, identifies key processes, and aligns strategies to achieve desired outcomes efficiently and effectively.

Solution Architecture Design

During the solution architecture design phase of marketing automation, a structured plan is created, encompassing technology choices, system integration, and data flow to ensure seamless and scalable automation processes

Implementing Marketing Automation Solution

Solution involves deploying the chosen platform, integrating systems, configuring workflows, and aligning processes to enable efficient and effective automated marketing campaigns and customer engagement.

Campaign Management

Involves planning, executing, and tracking marketing campaigns across multiple channels, including email, social media, and the web. It includes tasks such as content creation, audience segmentation, scheduling, and performance analysis to optimize campaign effectiveness.

Data Analysis and Visualisation

Involves gathering and analyzing data from various sources, such as customer interactions, campaign performance, and user behavior. This data is then transformed into meaningful insights and presented through visualizations, allowing you to make high precision data-driven decisions and optimize your marketing strategies for better results.

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Case Studies

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FAQ

What is marketing automation, and how can it benefit my business?

Marketing automation means using software and technologies to automate and streamline various marketing tasks and processes, such as email marketing, social media campaigns, lead nurturing, and customer segmentation. It can help you save time and resources, improve targeting and personalisation, and ultimately drive better results for your marketing campaigns.

What marketing automation tools and platforms do you offer?

At Webandcrafts, we leverage industry-leading marketing automation tools such as WebEngage, Netcore, Klaviyo, and others to deliver comprehensive automation solutions tailored to your business needs.

How can marketing automation help with targeting specific customer segments?

Marketing automation platforms allow you to segment your audience based on various criteria, such as demographics, behaviours, preferences, and purchase history. This enables you to craft targeted and personalised messaging that resonates better with each segment, improving engagement and conversion rates.

Can marketing automation be integrated with my existing marketing and sales processes?

Yes. Webandcrafts ensures that our marketing automation solutions seamlessly integrate with your existing marketing and sales processes, tools, and platforms. This adopts a cohesive and streamlined approach to your marketing and customer engagement efforts. Partnering with a digital marketing company can further enhance automation strategies, ensuring better audience targeting and improved ROI.

How does marketing automation help with lead nurturing and customer retention?

Marketing automation lets you set up automated workflows and campaigns to nurture leads and engage with existing customers. This includes delivering targeted content, personalised offers, and timely communications based on customer behaviours and interactions, ultimately improving customer retention and loyalty.

What role do artificial intelligence (AI) and machine learning play in marketing automation?

AI and machine learning are revolutionising marketing automation by enabling predictive analytics, intelligent content recommendations, and personalised experiences at scale. Webandcrafts leverages these technologies to provide you with data-driven insights and optimise your marketing strategies for better engagement and conversion.

How do you ensure data privacy and compliance with marketing automation?

We prioritise data privacy and compliance with all relevant regulations, such as GDPR and industry best practices. Our marketing automation solutions are designed to adhere to strict data protection standards, ensuring the secure and responsible handling of customer data.

Can marketing automation be used for omnichannel campaigns?

Absolutely. Webandcrafts' marketing automation solutions support omnichannel campaigns, allowing you to deliver consistent and personalised experiences across multiple channels, such as email, social media, push notifications, and more.

What kind of reporting and analytics do you provide for marketing automation?

We provide comprehensive reporting and analytics dashboards that track key performance indicators (KPIs) and metrics related to your marketing automation campaigns. This includes data on engagement rates, conversion rates, revenue attribution, and more, enabling you to measure and optimise your strategies.

What kind of support and training do you offer for marketing automation?

Webandcrafts offers dedicated support and training resources to ensure you can effectively leverage our marketing automation solutions. This includes onboarding assistance, training sessions, documentation, and ongoing support from our team of experts.

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Our Impact

Every innovation that happens here is out of a quest to get better at what we are already doing. We deliver ideas that make a difference, create experiences that transform lives and build ecosystems that foster progress.