Search Engine Optimisation

We begin by researching relevant keywords and phrases that your target audience is likely to use when searching for products, services, or information related to your website.

By analysing your competitors' websites, we identify their strengths and weaknesses in terms of SEO, which helps you discover opportunities for improvement.

On-page SEO focuses on optimising the website's pages for search engines. Some of the aspects of on-page SEO include title tags to create unique titles for each page, meta descriptions that summarise the page's content, header tags to structure your content, keyword optimisation to include keywords naturally throughout your content, image optimisation using alt text, internal linking to link to the other pages within your website and mobile friendly design to ensure your site is responsive and mobile-friendly.

Being a very important aspect of SEO, we focus on creating quality content that will help rank your website and attract relevant users. We further ensure our team supports you in consistently updating fresh content on your website.

We deal with technical issues that can affect your website's performance, which includes site speed to optimise the page loading time, mobile friendliness to ensure a responsive design for mobile devices, XML sitemap to create and submit sitemap to the search console; Robots.txt to define what search engines can and cannot crawl; and schema markup to implement structured data to enhance search results.

By ensuring easy navigation and experience for the customer, we help in retaining users and reducing the bounce rate.

We ensure building quality links from authoritative websites through guest posting, outreach, and creating quality content.

Through social media integration, we emphasise sharing content on social media platforms to increase visibility and engagement.

We constantly observe the vital aspects of a website’s performance, scrutinise the organic traffic patterns, and assess the quality of backlinks to pinpoint possible technical issues. We also collect, analyse and interpret the data that pertains to the website's performance with analytical tools.

With a keen focus on staying up-to-date with the changing search engine algorithms, we ensure regular updates are implemented.

Since most people browse from their mobile devices,we follow the best practices to keep the mobile experience optimised.

We follow best practices and adhere to Google Webmaster Guidelines to avoid penalties.

Continuous learning keeps us updated amidst the evolving SEO strategies, tools, and processes. We adopt continuous learning methodologies to adapt to the latest SEO trends and algorithm changes.