Content Marketing

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Content Marketing

Let the Power of Words Ignite your Brand’s Story

Developing highly engaging content is imperative to keeping your audience captivated on your website, and that remains our priority, but what’s the secret sauce to it? At Webandcrafts, we hold a book of secret recipes that drive your audience to take favourable actions within your website. We maintain tailored styles of content as per your industry and business styles. We deliver content that engages your audience on several occasions—for education and knowledge, to drive conversions, build sales, generate leads, and foster trust and reliability in your business among your customers. Well-crafted content can help your business stand out from the crowd and establish itself as an industry leader.

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Services

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Blog Content Marketing

Blogs demand a customised quality rich content approach.Blogs increase traffic and domain authority through anchor links. This additionally helps in SEO and gives Google a strong deciding factor to rank your website higher.
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Website Content Marketing

Maintaining quality website content is essential for a strong online presence. We provide information that drives favourable actions for your business. It's not just about explaining products and services; it's about trust, credibility, and conversions.
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e-Books and White Papers

Boast about valuable insights and in depth knowledge of topics in your field of business that is backed by factual data from reliable sources. We help you brand yourself as the industry experts and create rigid online presence.
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Explainer Videos

A visual aid alongside highly immersive content stimulates the engagement rate of your users and drives immense traffic to your website. We create content that strikes people's mind that leaves a lighthearted positive note.
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Case Studies

Everyone seeks the secret ingredient to the success of any business, but only if it is curated with the right information, attention to detail, and proven instances. We deliver case studies with meticulous market research for our clients.
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Email Marketing

Each customer segment requires a compelling story to drive action, whether it's engaging with content or signing up for your newsletter. We craft personalised email templates tailored to engage and convert each unique customer segment.
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Infographics and Asset Design

A pictorial representation of your services and goals provides a broader insight into the minds of your potential clients. We leverage these visually appealing infographics to show informative yet comprehensive data in a simpler form.

Process

We define the goals and objectives you wish to achieve with the help of content marketing efforts and align these goals with the current market trends that help you elevate the process of increasing outreach.
Through comprehensive research, we understand the demographics of the target audience, analyse their interests and identify their pain points. We also consider the preferences of the audience to improve our outreach.
After a holistic research on the users, we engage in the research to choose the topic based on the type of content the audience is interested in.
By developing a comprehensive content strategy, we outline the approach to content development, distribution and promotion.
In this phase, our content development team creates informative and high quality content that aligns with the needs of the target audience while also focusing on making it highly engaging for the users.
We further publish and issue the content on the website, blog and other related platforms to let the content reach the target audience.
To increase the visibility and traffic of the content, we choose the right channel that suits your business marketing efforts. We leverage paid promotion if required to promote the content across a wide target audience.
We pay attention to the comments, queries and feedback specific to the content. By utilising the feedback, we work on improving future content and addressing the needs of the audience.
We also ensure that the content adheres well to industry standards, regulations and ethical guidelines.
Our team regularly reviews your content marketing strategy and adapts it based on performance data and changes in your business goals or audience behaviour.

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FAQ

We conduct comprehensive research on the search trends of users that are in alignment with your business services. We choose the topics based on the best interests of your audience and publish them only after receiving approval from our clients.
Yes, creating versatile content strategies is our primary focus to distinguish your business from your competitors.
Certainly! We ensure that the keywords used in the curated content have a high search volume and would drive a significant amount of traffic to your website, thereby increasing your conversions.

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Ensure that your brand is consistent on every single touch point through an intuitive visual strategy

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Leverage enterprise CMS to manage dynamic and unorganised content for business efficiency

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Consistent interaction with your potential customers with a calendar of scheduled activities via Social Media

Our Impact

Every innovation that happens here is out of a quest to get better at what we are already doing. We deliver ideas that make a difference, create experiences that transform lives and build ecosystems that foster progress.

650+

Projects launched successfully across the globe

10M

Daily customer engagement throughout our projects

100+

Digital transformation stories that made a difference

Let’s build the future together

The future is here, and it's up to us to build it. Let's work together to create a world that is sustainable, equitable, and prosperous for all.

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