Performance Marketing

We focus initially on defining the objectives of the campaign, which include aspects like sales, lead generation, website traffic, and an increase in brand awareness.

Our experts are involved in the identification and segmentation of the target audience based on demographics, behaviour, interests, and other relevant criteria.

Through choosing digital marketing channels and platforms that align with the goals and audience, we strive to enhance the marketing efforts. The common channels include Google Ads, Meta Ads, Snapchat Ads, etc.

For running search campaigns, we perform keyword research to identify relevant search terms. We also craft compelling ad copies that match the intent of the user search term.

In this phase, we adopt the development of design and create ad creatives, including text ads, display banners, video ads, and landing pages.

To monitor user interactions and conversions on your website or landing pages, we implement tracking pixels and analytics tools.

We ensure that the campaigns run smoothly by closely monitoring them right from the initial stage, and we then initiate launching performance marketing campaigns on the chosen platforms.

By continuously monitoring the performance of campaigns, we make data-driven decisions to optimise elements such as ad copy, keywords, targeting, and bidding strategies.

Our experts carefully manage budget allocation strategies across different campaigns and channels.

Through Conversion Rate Optimisation (CRO), we focus on Improving the conversion rate of your landing pages or website. 

We implement remarketing campaigns to target users who have previously interacted with your website or ads.

With regular reports, we analyse the performance of the campaigns, and initiate the review of key metrics such as click-through rates (CTR), conversion rates, ROI, cost per acquisition (CPA) etc.

After optimising the campaigns and achieving a positive ROI, we scale the efforts by increasing budgets, expanding to new channels, and targeting new audience segments.

Our team strives to remain up-to-date with industry trends and algorithm changes on advertising platforms to keep up with ever-evolving market trends.

We make sure that the performance marketing campaigns comply with advertising regulations and platform policies to avoid potential legal issues.

Our specialists conduct a periodic review of the overall performance marketing strategy and adjust it based on changing business objectives and market conditions.