Performance Marketing

As the top performance marketing company, we focus initially on defining the objectives of the campaign, which include aspects like sales, lead generation, website traffic, and an increase in brand awareness. 

We perform keyword research to understand relevant search terms to run search campaigns. We also craft ad copies that align with the intent of the user search term. By understanding the target audience that is ideal for effective performance marketing, our marketers conduct research to analyse the demographics, interests and behaviour of the target audience.

Depending on the goals, target audience and chosen channels, our marketers build a comprehensive campaign plan and strategy. It covers understanding the messaging, creatives, KPIs (Key Performance Indicators), and budget allocation to track success. Our experts carefully manage budget allocation strategies for performance marketing services across different campaigns and channels.

Creatives are essential to performance marketing campaigns as they craft data-driven ad elements like copies and visuals to achieve goals such as higher clicks and conversions. With creatives, we A/B test variations, personalise content, and continuously iterate based on the results. 

Performance marketing depends highly on data analysis to measure campaign success. Marketers monitor key metrics like Click-Through Rates (CTR), Conversion Rates, Cost Per Acquisition (CPA), Return On Investment (ROI), and various other key performance indicators.

We ensure that the campaigns run smoothly by closely monitoring them right from the initial stage. Being the highly chosen performance marketing agency in India, we carefully make initiatives aligned to your demands and launch performance marketing campaigns on the chosen platforms.

Remarketing is a strategic approach where marketers use the tactic to target users who have previously engaged with the brand. With the focus on these users, our efforts encourage them to re-engage and take the desired actions. Bringing back users who might have abandoned the purchase or left without taking action is also considered. By focusing on resources for these key audiences, marketers aim to increase efficiency and effectiveness in ad investments, thereby driving high returns on the expenditure.

By continuously monitoring the performance of campaigns, we make data-driven decisions to optimise elements such as ad copy, keywords, targeting, and bidding strategies. Through Conversion Rate Optimisation (CRO), we focus on improving the conversion rate of your landing pages or website. We also enable marketers to compare two versions of marketing assets to decide which one gets better results. This iterative methodology of testing and optimisation helps to make data-driven decisions, eventually leading to high-end campaign performance and improved ROI. 

With regular reports, our performance marketing agency in India analyses the performance of the campaigns and initiates the review of key metrics such as click-through rates (CTR), conversion rates, ROI, cost per acquisition (CPA), etc. After campaign optimisation and achieving high ROI, we increase budgets, expand to new channels and target newer audience segments to scale the efforts.