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When a Brand Outgrows Its Identity
Fontana was an established brand with a distinctive logo and existing identity. As the business evolved into a premium lifestyle hospitality destination, it needed a more refined and consistent brand presence across its growing portfolio of hospitality, sports, entertainment and events.
WAC developed a comprehensive brand elevation strategy and guideline system, refining how Fontana looks, feels and communicates across every touchpoint. The refreshed brand direction was then carried into the website, creating a cohesive digital experience aligned with its premium positioning.
The result is a more elevated, consistent and contemporary brand identity built to support Fontana’s next stage of growth.
Fontana Hotels & Resorts is a premium lifestyle destination bringing together luxury accommodation, sports, entertainment and events under one roof. The landmark development features a modern hotel, sports club, auditorium and convention facilities, catering to leisure, celebrations and business gatherings. With contemporary design and thoughtfully planned amenities, Fontana aims to establish a distinctive presence in Kerala’s evolving hospitality landscape.