E-Commerce Statistics 2025: Key Trends, Growth Insights & Global Shopping Behavior

In 2025, global eCommerce is projected to hit $6.86 trillion, which is a 2025 year-over-year growth of 8.3%, as reported by eMarketer. These ecommerce growth statistics highlight the rapid expansion of digital retail worldwide.

These numbers are not just statistics. They serve as a guide for shaping your strategy to better connect with your customers and grow. By utilising the present data and trends in eCommerce, you can improve your internal processes, improve the customer experience, and also identify new markets to break into in a very competitive environment.

Staying on top of eCommerce growth statistics empowers businesses to make informed decisions, which, in turn, help improve their marketing campaigns and invest in mobile optimization.

Customers are our guests at a party, and we follow the customer-first approach. So, it's our responsibility to enhance their experience continuously.

Jeff Bezos, Founder of Amazon

In this , we look at the key eCommerce statistics for 2025, and we also offer practical insights that will help all-sized businesses do better.

1. eCommerce Sales Are Projected to Reach $8 Trillion by 2027

Global eCommerce sales are projected to reach $8 trillion by 2027, powered by widespread internet access and the convenience of online shopping. This surge highlights the urgency for businesses to develop robust digital infrastructures and scalable online platforms if they want to stay competitive. Ignoring this trend basically means giving up market share to more proactive competitors. No one wants to be the outdated player in a digital-first marketplace.

2. Most people shop online monthly

About 75% of consumers buy something online at least once a month, according to recent online shopping statistics that show how popular digital retail has become. Companies need to keep up with this regular buying habit by making their websites easy to use.

3. The global e-commerce market will surpass $6.86 trillion in 2025

Online retail sales are set to hit $6.86 trillion this year, making up 21% of worldwide retail sales, according to Statista. This benchmark shows how online shopping is becoming more and more popular.

4. There are over 28 million e-commerce sites globally

By 2025, e-commerce websites around the world will number 28 million, with new sites popping up each day. Half of these sites are based in the United States home where platforms such as Shopify (28%) and Wix (21%) take the lead.

5. Online Shopping Statistics: Gen Z

Shoppers from Generation Z (ages 18-26) are 30% more likely to initiate shopping using the hybrid shopping model of purchasing things online and in stores together. These shoppers live in the digital world and are a very important key audience when considering more innovative eCommerce strategies.

6. Online Shopping Statistics: Payment Method

In 2025, digital wallets made up 53% of online transactions worldwide, and credit and debit card usage is expected to decline by 18.8% and 12.9%, respectively 2025. It is important to add digital payment methods to increase conversions.

7. Live chat dominates customer support preferences at 41%

Almost 41% of clients prefer live chat for support because of its speed and simplicity, according to Zippia. A great way to increase customer satisfaction is to implement live chat.

- 20.5% of Global Retail Sales are Online

In 2025, e-commerce will account for 20.5% of total retail sales globally, and is projected to rise to 23.7% by 2030. Online shopping growth has highlighted the need for businesses to think of their online presence first.

- 2.77 Billion People for Online Shopping:

Around 33% of the world's population are online shoppers, with China leading the online buyers with 904.6 million, followed by the U.S. with 288.45 million, according to eMarketer. That's a massive audience and opportunity for businesses to expand globally.

- Fashion and Electronics were leaders in B2C Sales

Fashion accounts for 29.2% of eCommerce revenue in like markets in the UK, then electronics with 16.1%. All businesses in these e-commerce sectors must optimize for their category with the highest demand.

1. Asia-Pacific will Lead Growth

The Asia-Pacific eCommerce market is estimated to reach $6.76 trillion by 2029 with a 10% Compound Annual Growth Rate. A big part of this growth will come from mobile shopping, made easier by payment options like Alipay and user-friendly platforms like Shopify. Companies that want to sell in this region should prioritize mobile commerce.

2. China’s Market Will Hit $3.56 Trillion

China will keep its title as the largest e-commerce market in the world, with retail sales reaching $3.56 trillion in 2024. Major factors facilitating the continuing dominance will be utilized by platforms like Alibaba, whose Taobao Instant Commerce portal now records 40 million daily orders, reflecting its rapid growth in instant retail.

3. Cross‑border eCommerce is expected to reach over $3.37 trillion by 2028

Cross-border eCommerce will have a 107% increase by 2028 from $1.9 trillion in 2024, according to AMZScout’s E‑commerce Statistics based on Statista, Artios & Exploding Topics.

‣ U.S. Sales to Hit $1.47 Trillion by 2025

U.S. retail e-commerce sales are projected to reach $1.47 trillion by 2025, which is a 9.78% increase from 2024, according to eMarketer's US e-commerce statistics. This growth rate is faster than the global rates, which means more growth opportunities!

‣ 16.2% of Retail Sales Occur Online

In Q4 2024, eMarketer reports that e-commerce sales accounted for 16.2% of U.S. retail sales, with grocery and apparel being the leading categories. When e-commerce grows, businesses have to align their brands in the same categories that will be in demand.

‣ Mobile Commerce Reaches $564.1 Billion (estimated for 2024)

Mobile commerce is projected to account for 49.1% of U.S. e-commerce sales by 2027 (Capital One Shopping). The bottom line is that mobile optimization is not optional; it is required.

‣ Online Stores With a Social Media Presence See an Average of 32% More Sales

Stores that use social media can experience substantial sales increases—on average, 32% more sales than those without a social presence, according to BigCommerce’s report. Having a social presence is not negotiable for modern eCommerce.

‣ Customers Referred to an Online Store Via Instagram have an Average Order of $61

Users referred via Instagram purchase about $1 more on average than those referred via Facebook ($60 AOV), and $9 more than those referred via TikTok ($52 AOV). Other platforms like YouTube and WhatsApp have lower AOVs of $43 and $22, respectively. (Grips Intelligence, 2024-2025) Strategic campaigns to promote premium sales are possible with Instagram.

‣ Social Media as a Shopping Experience

Nowadays, social media plays a big role in how people shop. About 27% of users around the world come across new products on platforms like Instagram, Facebook, or TikTok. On top of that, nearly 73% of internet users check out social media to learn more about brands or products before buying. These platforms are influencing the way people make purchase decisions more than ever.

‣ The Popularity of Social Media Platforms in E-commerce

The most popular social media sites with American shoppers are Facebook (69.4 million), Instagram (47.5 million), and TikTok (37.8 million). Social media sites can be crucial for aligning with younger Millennial and Gen Z demographics. The rise of emerging social media sites should not be taken lightly.

‣ Facebook and Instagram are the most preferred platforms for social commerce

In 2025, about 69.4 million Americans are expected to shop on Facebook, making it the top social commerce platform. Instagram will have 47.5 million shoppers, TikTok 37.8 million, and Pinterest is growing too, with 18.1 million shoppers predicted.

Three Out of Four Consumers Shop From Their Smartphones

The Pew Research Center survey found that about 76% of U.S. adults shop online using their smartphones. The number is even higher for adults under 50, 91% of people aged 18 to 49 use their phones for online shopping. By comparison, 69% shop on desktop or laptop computers, and just 28% use tablets.

65% of Shoppers Look Up Price Comparisons on Mobile While in a Physical Store

65% of shoppers look up price comparisons with their mobile devices while they are in the physical store. Mobile devices provided consumers with real-time ability to make purchasing decisions, and ensured retailer pricing was competitive, which ultimately may prompt a purchase. Retailers can ensure competitive pricing suppose their business requires that. However, offering a mobile-friendly site is a must.

52% of Customers Say a Poor Mobile Website Experience Breaks Their Trust

52% of customers are discouraged by a poor mobile website experience or turned away by an outdated mobile experience. Utilizing responsive design and websites with fast load times can help retain customers' attention. 

Women Are More Likely to Shop on Their Phones

According to the GSMA Mobile Gender Gap Report 2024, women are more likely to shop from their phones. In low and middle-income countries, 66% of women use mobile internet, compared to 78% of men. Retailers may use gender‑specific mobile marketing to better reach and engage female users.

Nearly half of Gen Z shoppers are prone to making last-minute purchases

60% of Gen Z consumers are spontaneous buyers, typically driven by social media or advertising promotions. Flash sales and strategic advertising can lead to successful outreach strategies for this target market.

Most consumers read online reviews before purchasing

Almost 90% of people check reviews before making a purchase. More than half usually read four or more reviews, and around 44% look at up to three. On top of that, about three-quarters like to share their own experiences by leaving reviews. 
Nearly all shoppers who read reviews also want to see the store’s replies, so responding to feedback helps build trust. And when negative reviews come up, addressing them quickly can prevent things from getting worse.

1. Increased usage of augmented reality while Shopping

The use of augmented reality (AR) in shopping is growing quickly. According to SellersCommerce, about 32% of shoppers use AR to see products before making a purchase.

In addition, a 2024 survey in the United States found that 75% of consumers feel AR gives a clearer and more accurate view of products than regular images or descriptions (Statista, 2024). Using AR can help shoppers feel more confident when buying.

2. Customers desire to buy from more sustainable brands

According to a survey by Specright, 80% of consumers are more likely to trust companies that openly share data supporting their sustainability claims. The survey also found that 40% of consumers feel uncomfortable buying from companies that aren’t actively working toward sustainability goals.

3. Subscriptions are on the rise. But they should come with perks!

The subscription eCommerce market is set to grow from $15 billion in 2019 to more than $450 billion by 2025. Subscriptions work well for everyone: customers get to pick what they want, and exclusive experiences drive continuous sales.

4. Concentrate on advanced customer loyalty programs

More and more businesses are planning to start loyalty programs.  About a third of those without one now will have one by 2027. And most marketers, around 78%, say they use data to keep customers engaged. It shows that using customer info to make loyalty programs personal and meaningful is becoming important.

The e-commerce numbers for 2025 show that the digital marketplace is growing rapidly, driven by mobile commerce, social media, and consumer trends. Businesses need to focus on mobile-first, social commerce, and sustainability.

Companies can capitalize by using eCommerce growth statistics and consumer behavior data to adjust planning for effective strategies to meet customer intent and increase conversions. Sustaining a competitive edge means keeping pace with changes like augmented reality, voice search, and loyalty programs, but always consider your ecommerce site search statistics and payment experience as critical touchpoints.

Webandcrafts is a leading eCommerce development company. The team provides businesses with eCommerce development services that meet their unique needs. 

We invite you to visit Webandcrafts to help your brand succeed in the ever-evolving digital marketplace.