WAC Redefines Synthite’s Global Presence with a Premium Website

Synthite Industries Pvt Ltd’s revamped corporate website was successfully launched at the grand WAC Beyond Preview Event, conducted on August 17, 2025, at Grand Hyatt, Kochi. 

Through a seamless blend of innovation, functionality, and design excellence, WAC delivered a website that not only met Synthite’s vision but exceeded expectations, strengthening their global brand presence.

“Celebrating our 13th year is about acknowledging the people who have been part of this journey,” said Jilu Joseph, CEO of Webandcrafts, emphasizing the collaborative spirit that drove the project’s success. More than a project milestone, it was a celebration of creativity, partnership, and innovation. 

Synthite Industries Pvt Ltd has been one of the world’s largest manufacturers and exporters of spice oleoresins and essential oils. Founded in 1972, the multi-million dollar business with a turnover of USD 220 million has established its presence 12+ countries, and stands tall as a top-tier player in bio-ingredients, spices, farm tech, hospitality, and realty with a rich portfolio of 3000+ products, 4000+ customers, and 3000+ employees. 

Yet despite its strong industry footprint and global dominance, limited brand awareness and digital presence relative to its legacy and stature were a real challenge to tackle. That's when the company sought a premium website revamp to enhance online presence, streamline user experience, and amplify its global reputation as a trusted pioneer in the niche. And this is where WAC stepped in as an ideal partner to reimagine the website and give life to the vision.

Understanding the Core Needs

What Synthite needed was more than just a random corporate website that acted as a business card. Instead, their requirement was a platform that: 

• Portrayed its global stature, leadership, and legacy. 
• Amplified brand awareness among diverse stakeholders. 
• Streamlined its online presence across diverse business verticals. 
• Reflected on its core values of sustainability, innovation, and excellence.
• Simplified complex technical concepts into engaging and accessible content. 

Hence, the real challenge was to build a modern website that effectively communicated Synthite’s story, heritage, scale, and credibility in a compelling, organic manner.  

The Revamping Process 

WAC adopted a proportionate blend of design, technology, and strategy to deliver results that exceeded expectations. Our approach for Synthite was anchored on three pillars:   

DESIGN  

The task at hand was to create a clean, elegant website design that highlighted the rich legacy of the brand while elevating its modern digital identity.  Each imagery and visual element curated aimed to reflect Synthite’s brand ethos, like quality, innovation, and trust. The site architecture was structured to showcase the brand’s multiple business verticals efficiently and clearly, ensuring smooth navigation and user engagement at every touchpoint.  

TECHNOLOGY 

The latest technologies, like Next.js for frontend and Strapi for backend, ensured high performance, security, and scalability for the new website. With optimized performance, mobile responsiveness, and SEO-friendly architecture, Synthite’s new digital space was skillfully built to serve a global audience and seamlessly amplify the brand voice. 

STORYTELLING 

Beyond functionality and design, the website needed to tell the brand story. We crafted a narrative that highlighted Synthite’s pioneering journey in spice oleoresins to becoming a trusted global partner, serving 12+ countries with their ethical business practices and innovative solutions. Every section focused on communicating the brand’s mission of sustainable growth, the vision of delivering the ingredients of success, and inspiring innovation and trust. 

At Webandcrafts, every project is a proud milestone in our journey of crafting meaningful digital transformations. Our partnership with Synthite is much more than just a project; it marks a meaningful collaboration that is built on a shared vision of growth and evolution. Our objective was not just to create a website, but to build a digital platform that truly mirrored Synthite’s heritage and future aspirations. 

During the momentous WAC Beyond preview event, the newly revamped website was proudly presented to Dr. Viju Jacob, Chairman of Synthite Group, and their team. The moment stood as a testament to the power of partnerships based on trust, one where the brand’s expectations and WAC’s excellence in design, technology, and digital strategy came together to create something extraordinary.