Services Provided
Giving Turtle Wax an Incredible Digital Shift with a Complete Website Revamp
Turtle Wax wanted a comprehensive ecommerce website revamp for its Indian website. The core focus of the website was to portray and list the Turtle Wax products along with incorporating a ‘Book a Car Care’ service feature and lead collection module. The project aimed at a complete Shopify ecommerce website revamp to build an engaging, modern, and well-optimised website. Our team at WAC did extensive competitor and marketing research to help the website get a booking system that organises the users’ needs with a highly promising user experience.
Language
Liquid / HTML5
Timescale
12 Weeks
System
Shopify
Helping the Award Winning Car Detailing Brand Take Off with Shopify Excellence
Being the most preferred car care brand in America, Turtle Wax expected to make its Indian website reflect the brand’s vision with an exceptional design. The client wanted to make sure that the branding colours and styles resonate with the result so that it keeps the brand’s emotion alive and retains the values it holds.
Objectives
Enhance Design & Visual Consistency
Responsive Design
Integration of ‘Book a Car Care’ Service
Product Listing
Challenges
Concerns with the existing
design elements
No impressive Turtle Wax
product listings
Complexity of PPF warranty registration
No online solution to book
car care services
Features
Product Finder
We helped the client organise the products in the ecommerce website into relevant categories to facilitate navigation. With the product finder section, we could also display high-quality images and use concise descriptions for each product while maintaining uniformity. Besides this, user-friendly filters and sorting options were also added to enable product discovery.
Find a Car Care Studio
We incorporated the capabilities of customised features through a car care studio finder that quickly locates the nearest Turtle Wax studio, making it easier to get your car care done.
Distributor Finder Tool
As a customised ecommerce solution, distributor finder tool enables you easily and quickly map the closest distributors and dealers to get Turtle Wax products to your location.
Key Results
Following the implementation of the features that the brand emphasised, the client witnessed a surge in the customer experience, enhancing the overall user engagement and satisfaction.
User-Friendly Website
Organised Product Listings
Easy to Locate Brand’s Presence
Time-Efficient PPF Warranty Registration
Conclusion
By leveraging the features that transformed the Shopify platform for the popular Car Care Brand, WAC made the website visually appealing, user-centric and cohesive. The enhancement of design elements, warranty registration module and ease of navigation and booking has significantly contributed to uncompromised user satisfaction and lead generation. These improvements have served well to increase Turtle Wax’s reputation and the power of giving a user-friendly experience for their customers.