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User-Engaging ECommerce Website to Boost Turtle Wax's Car Care Services

Industry

Automobile

Services Provided

Giving Turtle Wax an Incredible Digital Shift with a Complete Website Revamp

Turtle Wax wanted a comprehensive ecommerce website revamp for its Indian website. The core focus of the website was to portray and list the Turtle Wax products along with incorporating a ‘Book a Car Care’ service feature and lead collection module. The project aimed at a complete Shopify ecommerce website revamp to build an engaging, modern, and well-optimised website. Our team at WAC did extensive competitor and marketing research to help the website get a booking system that organises the users’ needs with a highly promising user experience.

Language
Liquid / HTML5
Timescale
12 Weeks
System
Shopify

Helping the Award Winning Car Detailing Brand Take Off with Shopify Excellence

Being the most preferred car care brand in America, Turtle Wax expected to make its Indian website reflect the brand’s vision with an exceptional design. The client wanted to make sure that the branding colours and styles resonate with the result so that it keeps the brand’s emotion alive and retains the values it holds.

Objectives

The key objective of Turtle Wax was to make an overall revamp to the website without a compromise in the website quality. The client wanted a customised approach towards integrating the services to incorporate better design elements, adopt responsive design, and facilitate improved functionality.

Enhance Design & Visual Consistency

The key focus was laid on implementing the same colour scheme, fonts, and visual appeal of the Turtle Wax global website with specific improvements in the design elements for high end user experience. It also demanded content and image modifications to resonate with the offerings and products of the brand.

Responsive Design

A flexible layout that adapts according to the screen size is essential for an optimised browsing experience. To ensure that the Turtle Wax website works well across different devices and configurations, the client proposed the need for a responsive web design.

Integration of ‘Book a Car Care’ Service

The client wished to integrate the ‘book a car care’ option to the website so that the users can schedule care care services via online. This was keenly focused on making the lead generation simpler.

Product Listing

Showcasing the brand’s products effectively and attractively emphasises the importance of having a clear and well-laid website. To ensure the security, performance, and scalability of the website, the brand wanted to focus on listing their car care products on the website.

Challenges

Turtle Wax expressed the need to develop a highly appealing ecommerce website using the Shopify platform. The client faced the following challenges regarding offering a high-end user experience:

Concerns with the existing
design elements

The main challenge was a need for design improvements to uplift the values and tone of the brand. The proposed ecommerce website was expected to improve the design functionality and add unique design elements for an unparalleled appeal.

No impressive Turtle Wax
product listings

Another concern was the absence of accurate product listings, which might create confusion among the users. They needed the best possible way to include the product listings efficiently.

Complexity of PPF warranty registration

The client had no option available to enable users to register PPF warranty online, which made them wait, and lose time waiting, to complete the registration process manually.

No online solution to book
car care services

The lack of an online solution to book car detailing and car care services posed a significant risk. There was no speedy approach to pre-book the services which induced the need for an online process, making it stable.

Features

Product Finder

We helped the client organise the products in the ecommerce website into relevant categories to facilitate navigation. With the product finder section, we could also display high-quality images and use concise descriptions for each product while maintaining uniformity. Besides this, user-friendly filters and sorting options were also added to enable product discovery.

Find a Car Care Studio

We incorporated the capabilities of customised features through a car care studio finder that quickly locates the nearest Turtle Wax studio, making it easier to get your car care done.

Distributor Finder Tool

As a customised ecommerce solution, distributor finder tool enables you easily and quickly map the closest distributors and dealers to get Turtle Wax products to your location.

Key Results

Following the implementation of the features that the brand emphasised, the client witnessed a surge in the customer experience, enhancing the overall user engagement and satisfaction.

User-Friendly Website

With superior design and best design elements, the brand could enjoy a cohesive, visually appealing, and user-friendly Shopify ecommerce website.

Organised Product Listings

The well-organised product listings made the browsing experience faster and made it easy for the customers to navigate through products to explore the details.

Easy to Locate Brand’s Presence

The location details of studio, dealers and distributors on the website have made it effortless for the users to find the Turtle Wax brand presence across India.

Time-Efficient PPF Warranty Registration

Also, the online feature for PPF warranty registration made a time-efficient impact where users could complete the registration process faster.

Conclusion

By leveraging the features that transformed the Shopify platform for the popular Car Care Brand, WAC made the website visually appealing, user-centric and cohesive. The enhancement of design elements, warranty registration module and ease of navigation and booking has significantly contributed to uncompromised user satisfaction and lead generation. These improvements have served well to increase Turtle Wax’s reputation and the power of giving a user-friendly experience for their customers.

Turtlewax started its journey in 1946 with the launch of the first-ever bottled car wax. Being America’s popular car care brand, Turtle Wax still captures the attention of the auto appearance niche as the top-selling brand in spray wax, carpet care, scratch removers, compounds, bug removers, and headlight restoration. Originated in Chicago and headquartered in Lombard, Illinois, the brand has its product distribution across 120+ countries.

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