Must-Have Features Of a Coffee Shop Mobile App

Nobody likes waiting in line when they need to get their morning caffeine fix. The top factor that keeps clients thinking of visiting a cafe is the long line. A quieter cafe would be the choice compared to one with a huge rush.

By incorporating a pre-ordering feature in the custom coffee shop app, you allow clients to skip the queue and have the coffee ready for arrival.

This is a crucial factor in boosting customer loyalty and making the customer feel special.

A dedicated staff can handle pre-orders quickly and effectively, increasing the possibility of speeding up the process to make more money and keep more customers happy.

As we move further towards a cashless system, apps that let customers make online payments are becoming highly popular.

App payments don’t need you to have the right cash on you, and they don’t require you to browse through your wallet in search of a debit/credit card.

They are simple, efficient and fast, making them as essential as obtaining the morning coffee before starting to go to your office. App payments in the store also trigger customer loyalty and community.

This option shows customers that, as a business owner, you care about making things seamless for clients and that you actively seek ways to make the services streamlined.

It shows that your cafe adopts steps to stay ahead of advanced technologies and remains keen to gain a competitive edge.

While considering chain companies with outlets in various countries or globally, this is one of the most relevant factors you can think of.

Your loyal customers experience the real essence of what you serve and decide that your business best reflects the customers’ preferences and values.

Consider a user who travels for any purpose, be it a business trip or pleasure.  If they wish to fetch a cup of coffee, they usually do a Google search for ‘Best coffee shop near me’. They might get a list of suggestions but what is the probability that they land in your shop?

However, when your app has an active location feature, people will be able to see whether your coffee chain has a shop close to where they are located.

Even for cafes with fewer outlets, location finders can be beneficial—your loyal followers will be keen to communicate to your dear and near ones about the shop, and maps can be a real help in spreading the word about what makes the cafe so unique.

If you’re searching for an idea to boost customer revenue and loyalty, the rewards program is a must-have feature.

Every time your customers buy coffee, they earn virtual ‘stamps’ or digital rewards. Collecting these points, stamps, or rewards can help customers earn discounts or even get the next coffee free of charge!

Rewards programs offer an apt way of considering custom coffee shop apps, since they eliminate the risk of losing or forgetting to carry a physical card to the coffee shop.

This scheme triggers loyalty massively, as it lets customers only drink at your coffee shop and enables tracking of how many points they have collected.

Building an online community within your custom app is a great way to build customer loyalty. The most effective way of doing this is by creating a news feed on the app and keeping the customers aware of what is going on at your cafe.

Imagine a new type of coffee being available at your shop. You can post it on your feed and let the customers know what’s happening.

If some local event is happening nearby, you can encourage the customers to check it out and remind them that your coffee shop is where they wish to go for refreshments.

This is also a great option to enhance your promotional efforts with offers and the best deals for app customers, and it grows the sense of community that the app users will fall in love with.

The 'Caribou Coffee Kuwait’ app was launched and made available in both the Play Store and App Store. 
Caribou Coffee mobile app has incorporated all the key information a usual mobile app contains, including account creation, location-enabled store select features, food/drinks search, add to cart option, checkout, order preparation, pickup status for online orders, etc. 
In addition to these, the app also had additional features and rewards options that successfully increased sales and conversions. 

Extra Features included in the Caribou mobile app:

• Location-enabled store search and store selection.
• Wallet top-up feature enables customers to pay directly from their digital wallet.
• In-app orders enable members to get freebies and additional beverages for no extra charge.
• The app users can also get free birthday drinks during their birthday week. 
• Perks members get insider access to special promos and Caribou coffee news.
• The app opens the door for customers to customise the drink the way they like. 

Rewards:

The rewards feature is an exciting part of the app. It lets customers build up the points balance and redeem them for rewards such as size upgrades, extra espresso, free brewed coffee, combos, free bakery stuff, free shipping on online orders, online coffee order offers, bowlers and beans. 
The reward milestone is on a 25 to 400-point scale. The user can redeem rewards or gift cards for seasonal discounts, birthday offers, combo coupons and even cashback offers.