Explore, Shop, and Experience the Best in Electronics
Oxygen Digital, a renowned electronics retailer in Kerala, has expanded its services through an innovative e-commerce initiative. With branches throughout the state, they aimed to enhance accessibility for their customers. The website adopts an information-centric design approach, prioritising user-friendliness and delivering an optimal user experience. The carefully crafted UX ensures high conversion rates, making shopping on Oxygen Digital a seamless and satisfying experience.
Context
Technically Refreshing the Electronic Consumer Store
Since technology is the new oxygen of life, Mrs. Sophisticated has switched on the air conditioners, complaining about the stifling heat, and has been thinking about what the world would be like without electricity. After giving it a quick thought, she started to browse on her latest iPhone 13 Pro Max, recently bought from the oxygen store, in a few clicks!
Gone are the days when we used to buy technology for its outright newness and as a fad; now it's about making lives easier and as a way of showing sophistication. We resort to online shopping for the latest tech gadgets and electronic appliances just as they get released in the consumer market, and we longingly wait for the next upgrade to come!
Goal
Bridging the Technology Gap
Oxygen has a strong market position when it comes to consumer electronics and has been a top pick with regards to the latest collections, on-trend guarantees, and flexible EMI options. With an excellent tray of "sellable" virtues, Oxygen was brimming with potential traits that were true crowd-pullers!
But were they attaining the maximum traction that they deserved? In a digital era, with a company running a profitable electronic business, setting up an online e-commerce store was the bare minimum that could kick off a significant streak in their business statistics.
With a strong desire to create an e-commerce platform for electronic retail, Webandcrafts helped bring my vision to life. They built a robust backend platform that exceeded our expectations. We're excited to continue scaling up to the next level with Webandcrafts.
80%
Upsurge in total sales after the website revamp
10X
Increase in organic traffic through website revamp and SEO Implementation
Challenges
Behind-the-Scenes Challenges for Oxygen
After consistent efforts into weaving the technical facets and clubbing them together to leave a "clickable" finish, the testing phase was initiated. After multiple cycles of test execution, the web-app features traced back to the user requirements flawlessly. The intuitiveness and responsiveness of the app were elevated to unparalleled levels for easy user engagement and to bring in repeat site visitors.
Process
Switching from Website to App in the Same Breath
The threadwork of weaving the digital facets began with the compilation of requirements, and rigorous designing phases were initiated with the website development planned in React JS and Magento. Flutter was the chosen development platform to add the technical nuances for the mobile app.
The e-commerce store had a bandwagon of additional features, from the review rating of site visitors to coupon codes and attractive sales banners, along with guarantee extensions, advanced search filters, frequently bought-together highlights, Bajaj EMI integration, delivery tracking, and service request tracking. All the inclusive features were equally functional in the app.
Technology
Taking Away Oxygen’s Breath With a Brilliant Tech Stack
A digital face was the next move that Oxygen was in need of, as was a digital partner to stitch up the brand elements with the sales elements and the technology to back it up. Webandcrafts emerged as the most dependable technology partner that could shape the digital face of the premium consumer electronic brand in the most compelling and promising manner.
An e-commerce store featuring categorical product listings along with EMI options and well-integrated payment gateways formed the crux of the project. Extensive discussions proved that an app would be easier to bring in more traction since it’s obvious that people tend to resort to their phones when it comes to researching before any purchase.
Impact
Finally, with Bated Breath, Oxygen Was Live!
The easy deployability of the app could bring in mass reviews and ratings, coupled with multiple coupon card allotments and service requests flooding in. Though the process was traceable and steady, multiple roadblocks and challenges appeared, with the primary hindrance being the "shortest timeline". Agile development and sprint coding cycles resulted in faster development and deployment of both web and app deliverables.
