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How to Pitch eCommerce Business

How to Pitch eCommerce Business

By Safna VS, With a deep expertise in SEO and a knack for compelling copywriting, Safna VS excels in driving digital growth and enhancing online visibility.
  • Published in Blog on March 24, 2015
  • Last Updated on October 25, 2024
  • 2 min read
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    The 21st century business demands an online presence as it allows creating a magical shopping experience to its every single customer. Customers have got passionate to this new trend and keep on enjoying the ease of being able to browse products from the comfort of their homes.

    The wave of eCommerce brings changes in the lifestyle of new generation, now no one wants to spend their time for shopping as everything simply is available in just a click away. If you wish to pitch your eCommerce business then for sure you need to follow certain tips:

    Love your customer:

    • To achieve your online eCommerce business focus on “Customer Centric Business”. Value your customer above all.
    • To make your online users more comfortable, ensure that your eCommerce website is responsive.
    • Comfort the customer with a quick response. This is the best and perfect way to convince them. Say for example, after booking the service / product comfort the customer with quick response (email / notification), including the product description, price and expected shipping time.

    Make them shop- at- ease

    • Mind these lines, “If customers face difficulty in understanding what-is-what in the website, he won’t stay long”. So a plausible UX should be one of your prime motives.
    • Make your store simple and professional. Use a heading and be aware that let it be in simple and clear language and also let it mention why the product is worthy.
    • Use product description that crowns the product perfectly.

    Offer plenty to start with

    • Attract your consumers with additional benefits like free shipping, special offers
    • Make best use of coupons codes like promotional modules.
    • The crucial reason why people focus on online purchase is the price fluctuation. They staunchly relay on the concept that they can find their needs with a price that can’t be beat.

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    Publicize testimonials

    Include testimonials to comfort the prospective consumers.  Along with the testimonials include interesting information about the company. This is the finest way to persuade the consumers that you will be around them form the word go.

    Go Social

    • Make best use of Social Media Plugins.
    • Newsletter, Posts in Timeline attracts considerable amount of traffic to your e-Store.

    People judge the book by the cover

    • Similarly people do judge your site by its design. For attracting your customer don’t follow trends but just make eye catching, appealing, friendly and up to date designs.
    • To attract your customer make sure that your ecommerce store is having high quality images, owing to the fact that images can tell the story about the product

    Bottomline (the red lettered lines in the world of eCommerce)

    Finally, don’t make a full stop after launching your website. Instead, continuously test to identify the factors that hinder your website's performance and profitability. Remember that best practices are just the initial stage, and the real success of pitching your eCommerce business can only be achieved through ongoing testing. At WAC, we specialize in providing cutting-edge eCommerce solution services that are both customer-centric and performance-driven. With a focus on superior UX, responsive design, and optimized functionalities, WAC helps businesses thrive in the fast-paced world of online retail.

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    Please feel free to share your thoughts and we can discuss it over a cup of tea.