Services Provided
Bringing the Best of Human Healthcare to Companion Pets in MENA
Nestu is destined to bring qualitative human healthcare to companion pets, with a proven record of success across the Middle East and North Africa. Webandcrafts gave life to their website, which evoked an emotional connection between humans and furry friends while also scaling the healthcare business with a unique digital paw print.
Context
An Exemplary Website Featuring Interactive Elements
In the rapidly evolving sphere of pet care, Nestu has emerged as a beacon of comprehensive support, connecting pet owners, purveyors of equipment, and veterinarians. A diverse team of animal enthusiasts founded Nestu in order to change the pet care industry's paradigm. To bring their vision to life, Nestu recognised the need for a website that stood out from the crowd and not only showcased their unique services but also engaged users through off-beat design and interactive elements. They aspired for a story-telling approach with animation.
Goal
A Quirky but Professional Approach for Designs
The goal was to create an exemplary website that displayed the services of Nestu in a user-friendly and visually appealing way. The emphasis was laid on the fact that the website should be interesting, stimulating, informative, interactive, and suitable for Nestu’s animation requirements. Furthermore, the website ought to be dynamic enough for the client to change or add data to meet their evolving needs.
Nestu Health is a cutting-edge online platform.
Why
Across MENA, veterinarians and pet owners are massively underserved with insufficient equipment and treatment options
How
We operate with passion and focus in partnership with all our stakeholders
Challenges
Adapting to Client’s Evolving Needs
Nestu wanted an off-beat and interactive website that would not only inform but also engage visitors. Achieving this while maintaining a professional image was a balancing act. Webandcrafts was tasked with creating the website with interactive elements and animation. We made sure that users accessing the website from devices that did not support these animations would have a similarly engaging video instead. It was unlike any other typical website development, and the whole idea was novel for us to work with.
Process
Embracing Creativity While Upholding Excellence and Quality
Once the client was on board, we jumped right into creating a wireframe, which emerged from a deep comprehension of the client's needs. Once we received their feedback and stamp of approval, we proceeded with the design. Finally, we developed the website and built the animation as the client had aspired it to be.
In the next stage of development, we synchronised the prerequisite with the graphics while creating the other pages at the same time. Graphic designers played a pivotal role in the development of the animation. Furthermore, the animation was developed with each device in mind. For more powerful devices, we have enabled animation; on mobiles, smaller devices, and laptops with less powerful processors, we have opted for a video instead. The content on the website was also created by following the specific directions of the client.
Once complete, we subjected the entire website to thorough quality assurance. As a result, we delivered a customisable, engaging, and user-friendly website, just as the client wanted.
Technology
Meticulous Choice of Tools for Enhanced Client Experience
Webandcrafts chose WordPress as the CMS (content management system) for this website. WordPress seemed like the most adaptable option, as Nestu is an evolving platform. This helped us provide the client with the adaptability to include or exclude information as they see fit in the future.
A Design That Captured the Essence of the Nestu Brand
Impact
Result-Oriented Website Geared Towards Boosting Visibility
As an evolving company with novel concepts, our web application development helped Nestu gain more traction in the MENA region. The website was instrumental in spreading the word about Nestu's services, boosting their popularity, and enlightening the public about the company's mission and methods.
This led to more people being connected with pet care providers and facilities through Nestu. The addition of the animated segment served to increase the audience size and boost the website’s popularity.
Nestu had set out to significantly expand the reach of its business and services within the MENA region. But, as a result of the site's development, Nestu was not only able to achieve the desired coverage across MENA but also extended its reach over the entire world.
