Scroll

Highly Functional Website to Digitally Amplify 'Fine Air Catering'

Industry

Food

Hospitality

Services Provided

An Extraordinarily Developed Website for Premium Catering Services

CAFS is a well-established brand renowned for its premium catering services including in-flight catering, institutional catering, corporate, and retail catering with more than four decades of experience. Being the premium airline catering service providers, they serve a multitude of International airlines and coffee brands— British Airways, Etihad, Starbucks, and Costa Coffee, to name a few. The brand wanted to extend its exceptional service and the value of the culinary journey through an appealing yet highly functional website while focusing on customers’ ease of finding the brand across all its operating locations.

System
Strapi

View Live Website

WAC’s Turn Towards Making Incredible Results For CAFS

50%

Increase in user engagement with extended session durations

40%

Increase in website traffic within the first month of launch

30%

Increase in the average number of online inquiries

Objectives

While developing a website for CAFS, our primary focus was ensuring the platform aligned with the key business objectives while delivering a polished and user-centric experience. The website development project aims to bolster CAFS’ brand presence in the industry and improve customer satisfaction.

Enhance User Experience and Accessibility

The primary objective was to create a user-friendly and accessible platform that allows visitors to navigate through the website easily, find relevant information about CAFS’s services, and interact with the site seamlessly across all devices, including desktops, tablets, and mobile phones.

Improve Brand Visibility and Credibility

Another key objective was strengthening CAFS’s online presence by developing a modern, visually appealing website that reflects the organisation's professionalism and commitment to excellence. The aim was to enhance brand recognition and credibility in the logistics and freight services industry.

Streamline Communication and Client Engagement

The website was designed with the objective of facilitating better communication and engagement with clients. This includes providing detailed information about services, easy contact options, and integrating features that allow clients to quickly request quotes or consultations, improving overall customer service and satisfaction.

Challenges

Our team took a thoughtful and strategic approach to developing the CAFS website. Intending to balance the aesthetic appeal with the optimal functionality, we took care of clearly portraying the company’s services and the core value of the brand, for an engaging and user-oriented experience.

Balancing Aesthetic Appeal with Functionality

One of the main challenges was creating a website with a modern and professional outlook while maintaining high functionality. Ensuring that the site was visually appealing, easy to navigate, fast-loading, and responsive across all devices required careful planning and execution.

Integrating Complex Content and Service Information

CAFS offers a range of specialised services that must be clearly and concisely presented on the website. Structuring and organising this complex content in a way that is intuitive for users, without overwhelming them with information, was a significant challenge.

Showcasing Quality as the Key USP

The brand wanted a refined digital strategy that effectively conveyed its dedication to quality. The main challenge was ensuring the potential customers understood and perceived quality as a key factor the brand emphasises.

Features

User-friendly Design & Navigation

With a clean, professional, and uncluttered design, the website made it easier for users to fetch the information they were looking for. The logical menu structures and the accessibility of sections have improved the user experience, helping visitors locate services, and gain contact details, and other information effortlessly.

Aesthetic and Legible Elements

With high-resolution images of services, catering setups, and foods, the website has been made visually stunning and engaging. The use of multimedia content like videos and interactive galleries has given the site a highly immersive experience.

Tracking Locations
Made Quick

The ‘Get Direction’ feature has been a significant option that has helped the client to give the audience clarity on the details of office location. The feature lets the visitors choose the location they prefer, know more details about the contact, and location address, and use the map to know how to reach there.

Attractive & Responsive Design

A mobile responsive website brings a significant amount of visibility to the website. With a responsive and attractive website design, we were able to help users seamlessly navigate through and gain a seamless experience across mobile devices.

Key Results

The website surpassed the client’s expectations and set it apart from the usual design. With high flexibility and customisation, the website ensured the visitors felt recognised and valued. Nevertheless, features like intuitive navigation, visually captivating design and high-end functionality helped the users find the information they were looking for, leaving a great brand impression.

Differentiation from Competitors

The website has been remarkable for its stand-out design, clear call to action, and rich multimedia, making it exceptionally appealing to users. As a result, CAFS successfully reflected its ethos and the range of services, making it different from the competition.

Improved Trust and Confidence

The functionality and web design have been remarkably building reliability and confidence among the customers. With seamless performance and user experience leading to increased trust in the brand, our team has kept the commitment to professionalism and quality alive.

Long-Term Business Growth

The website’s successful launch has paved a strong foundation and deepened business ties. With a valuable yet engaging online presence, CAFS has attracted a huge range of audience and established itself as the pioneer in its industry by driving more sales, generating leads, and boosting its brand reputation.

Conclusion

With an easy to manage, and navigate website, we let CAFS grow and engage with the customer base. Our attention to detail in developing a modern yet elegant website design has helped the business win more leads and engagement. Our professional website design and development services have successfully executed the capabilities of Strapi for development, following exceptional UI/UX design detail, and SEO services to boost the brand competitiveness.

CAFS (Casino Air Caterers and Flight Services) is a reputed catering company offering corporate and institutional catering, in-flight catering, and retail store catering. Committed to consistency and quality, the brand has been popular for world-class airline catering and culinary excellence with advanced kitchens across India.

Works

View all works