Magnifying the Digital Lustre of Dew Diamonds

Dew Diamonds wanted to establish a solid online presence. They wanted to showcase their latest collections on the website, design a captivating brand logo, give the website a new face, and appear in the top results through intense marketing campaigns. 

The brand wanted to oust the competition and reach an appreciable online presence. The existing website was a visual dumping ground, which didn’t do any justice to the brand and its identity. Dew Diamonds focused on the increase in their online brand outreach while also envisioning a brand new logo. Identifying a unique brand web design while also considering the need for expanding brand recognition was an interesting challenge.

Understanding the brand's essence and the audience helped us come up with a strategy to align client expectations with the needs of the target customers. We completed a clear competitive analysis to examine how the brand can use best practises in defining its identity. Based on the analysis, we made recommendations on logo design and revamped the website for the business. WAC was well aware that without a marketing strategy in place, the brand journey would be foggy. We formulated a branding and marketing strategy that spoke to the brand’s bright side, which cements the in-store intimacy of the customer for great experiences. Our team developed a unique stand-out brand logo that represents the flutter of a butterfly, resonating the brand name abbreviation, ‘DD’. With a suite of technology and digital resources, we gave an exceptional spark to the website while also making it responsive. We successfully addressed the emotional desires of customers through a UX audit to enhance usability.

A modern and appealing visual theme amplified the brand's identity. Dew Diamonds got a fresh face with the newly developed website, which clearly represented the value of the services they offer. Also, the new logo design changed the entire face of the brand since it gave a timeless outlook to the audience. The client opted for a minimalistic revamp, which our team implemented effectively. With the adoption of digital marketing strategies and social media campaigns, the brand gained more popularity among the target audience. Working on a user-centered and responsive design has helped the business reach mobile device users and give them an unparalleled experience. The new website stood out with a simple layout and offered an exceptional visual outlook that strengthened the digital presence of the brand.

We incorporated technologies like WordPress and HTML to give the website revamp a satisfying feel and experience. With the use of advanced technologies, we also took the client’s requirement of a minimal design into consideration and made the site look professional and aligned with the budget. We were able to make the website highly user-friendly and easy to manage. The intuitive interface of the website deserves recognition as it helps represent the quality of products sold, which thereby exposes the brand value to the market.